Be concise. That’s it. Blog done.
No, really: Could you persuade someone to join your credit union in 50 words or less? The average human attention span is just seconds. That’s how long you have to grab their attention.
How about 35 words or less?
When Steven Spielberg initially pitched his ideas for Jaws, producers weren’t digging the idea. Then they asked, “What’s the movie really about?” A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.
In 35 words, Spielberg made the winning pitch for Jaws. The blockbuster went on to scare people out of the water for decades to come (and made a little bit of money, too).
So you can make a winning pitch in 50 words, even 35 words, but what about 6 words? Take the example of the urban legend that Earnest Hemingway wrote an entire story using just six words: For sale, Baby shoes, Never worn.
The story your credit union marketing should be sharing is hope. Not your products and services, but the value they provide for consumers: Hope. Hope for homeownership. Hope for a new baby. Hope for a better education. Hope for a more financially stable future. Hope for retirement travels.
The best credit union marketing ideas aren’t novels. You aren’t paid by the word (I hope!). Effective marketing for credit unions requires a solid marketing plan executed by a team of credit union experts who embody member empathy.
Taking our own advice, here’s our pitch to you in just a few words:
We partner with credit unions to help them avoid costly marketing mistakes and realize unprecedented growth using a unique, time-tested action plan.
If you want to explore how we can help your credit union accomplish its growth goals, fill out the form below and let’s bounce some ideas around.