My 9-year-old Girl Scout recently came home from a weekend of camping to find a Samsung dishwasher in the garage still in the box.

Her first response wasn’t, “Why?”

She stopped in her tracks and asked, “It’s not going to blow up or catch fire, is it?”

“No. Why?”

“Well, there was the washing machine that blew up and the Samsung Galaxy Note 7 that catches fire.”

She’s pretty brand-savvy… as are your prospects, customers or members.

What are folks saying about your credit union or community bank? What is the future you want them to see? Are you attracting the right people and turning off the wrong ones? Are the interests of your customers/members in balance with your employees and your board?

High-growth credit unions and community banks understand how their institutions become part of the social identity of their customers/members. They earn familiarity and loyalty by developing strong and unifying brands, and that includes reinforcing shared mission and values of all stakeholders.

If you are looking to inspire a passionate following or looking to rebrand, download “Rewriting the Rules of Financial Branding” for free. Inside you will find five lessons for financial branding in today’s marketplace. Plus, there are 15 tough conversations that will transform your organization to help it matter more to more people.