The Power of Personal Development
Let’s get real: You’ve hired people at your credit union that didn’t work out. Some were never the right fit, while others lost something over time. I’m reminded of when one of our credit unions hired a marketing specialist. She was rather boastful about having earned a bachelor’s degree in marketing, and she was quick […]
Why your credit union marketing strategy is failing – or is It?
Oh, the frustration! An increased budget. An innovative strategy. Hopeful execution. And then… nothing. Sometimes, it results in denial, and other times, it results in doubling down on the failing strategy, hoping a little more elbow grease will make an impact. I see this often with credit union leaders who reach out about their marketing. It’s […]
Our Credit Unions Aced 2023
Loan demand was strong last year. Deposits were elusive. But that’s not news to you. That was the overall story for most credit unions in 2023. For more than 10 years, we have collected and compiled quarterly call report data from our clients to look for trends and anticipate strategic shifts needed to remain competitive. […]