4 Inspiring Financial Institution Rebrands

Professionals shaking hands

We know credit unions historically have a better net promoter score than banks. We also know that trust in the financial services sector is at its highest level, according to the 2019 Edelman Trust Barometer. And yet, at only 57% among the general population, it remains the least-trusted sector. How does a credit union break away from […]

Want to Grow Your Credit Union Membership? Do This First.

hands shaking

I recently facilitated a two-day planning session for a credit union, and before the meeting began, the CEO shared his primary goal with me. “If we don’t accomplish anything else in 2020,” he said, “we need to grow membership.” With this goal in mind, he was eager to discuss strategies that would bring in new […]