The One Reason Your Credit Union is Not Achieving Results

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Woman holding a crystal ball with reflection of city inside

You have a blind spot. Sounds simple, but oh how hard it is for us to recognize our own blind spots.

Imagine this:

You’re soaring 3,200 feet above your city, flying your small airplane on a beautiful day.
Suddenly, a tiny speck appears through your windshield and, like the North Star, it doesn’t move. It escapes your notice.

However, had that speck begun moving across your windshield, you would have recognized it as another airplane. The fact that it doesn’t move means that you and that speck will soon intersect unless one of you changes direction quickly.

But, if you knew it was there, it wouldn’t be called a blind spot.

Blind spots are why wise people have someone in their lives to notice the things we don’t notice. We all need someone who will point out the things that seem obvious to outsiders, but because we’re so close, we would never see it.

As I asked for perspective from several credit union clients in a recent meeting with our digital marketing agency, I was made aware of my very own blind spot. “Why did you hire YMC?” All of the answers that I thought would be provided were.

“You take so much off of our plate and have given me so much time back to lead the credit union.”

“Your fresh ideas have helped us grow, even in the middle of a pandemic.”

One CEO fessed up to her blind spot. “You ask us questions and make us think about things. Your outside perspective keeps us on our toes, has made us more agile and pushes us.”

Ah ha! Solomon, widely known for his wisdom, wrote, “Two are better than one…If one falls down, his partner can help him up. But pity the person who falls and has no one to help him up!”

Yes, our team is constantly coming up with amazing, creative ideas. Of course outsourcing marketing has given time back to credit union leaders. Yes, the numbers speak for themselves. But our team’s ability to take a fresh look at your credit union marketing and operations as a whole has helped propel many credit unions forward, “even in the middle of a pandemic.”

Perhaps you’re putting pen to paper for your 2021 goals. Maybe you’re looking at your 2020 numbers and thinking of the old adage, “the definition of insanity is doing the same thing over and over and expecting a different result.” Let us help you up. Let us help you remove that speck on your windshield and give perspective on your blind spot.

And while we’re at it, our team can take the credit union marketing off of your plate, give you some time back and even help you grow in the middle of the coronavirus pandemic. Email bo@yourmarketingco.com and let’s connect.

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Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
 
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
 
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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