Department: Leadership
Reports To:
Location: Remote or Greenville, SC
Employment Type: Full-Time

The Founder/President of Your Marketing Co. is responsible for overseeing the company’s overall profitability through strategic budget management and ensuring financial health by maintaining strong relationships with the accountant, financial institutions, and financial manager. This role leads the leadership team, holding them accountable for achieving both financial and quality goals. Additionally, the President is responsible for leading the leadership team and hospitality manager to foster a high-performing, cohesive team culture that meets company objectives. This position requires a balance of financial acumen, strategic leadership, and a focus on operational excellence to drive sustainable growth and success.

KRA 1: Profitability through Strategic Budget Management

KPIs:

• Net Profit Margin: Achieve the net profit margin goal annually.

• Budget Adherence: Ensure adherence to the annual budget.

• Cost Control: Watch operational expenses while maintaining service quality.

KRA 2: Ownership of Relationships with Accountant, Financial Institutions, and Financial Manager

KPIs:

• Financial Reporting Timeliness: Ensure monthly financial reports are completed and reviewed within 10 days of month-end.

• Effective Collaboration: Maintain a 100% on-time and collaborative relationship with the accountant and financial manager.

• Financial Health: Keep company’s financial health score at or above industry standard (e.g., profitability, liquidity, and solvency ratios).

• Banking Relations: Maintain positive and proactive relationships with key financial institutions, ensuring favorable terms and financial support.

KRA 3: Holding Leadership Team Accountable for Meeting Goals (Financial and Quality)

KPIs:

• Quarterly Leadership Reviews: Conduct quarterly performance reviews with the leadership team to track goal progress and address any gaps.

• Leadership Accountability: Ensure that 100% of the leadership team meets their financial and quality goals on a quarterly basis.

• Goal Achievement Rate: Ensure leadership meets departmental goals within the specified timelines.

KRA 4: Leading Leadership Team and Hospitality Manager

KPIs:

• Leadership Development: Implement leadership development programs and have leadership team members complete them annually.

• Employee Retention: Ensure retention of quality leadership team members, with a focus on top talent.

• Hospitality Operations: Ensure that hospitality team meets or exceeds service standards, achieving a high customer satisfaction rate in related surveys.

Position Title: Vice President of Creative Strategy
Department: Creative
Reports To: Founder/President
Location: Remote or Greenville, SC
Employment Type: Full-Time

Job Summary

As the Vice President of Creative Strategy at Your Marketing Co., you are the visionary leader shaping the future of our creative department. You lead, inspire, and mentor a high-performing team of designers, copywriters, and content creators—balancing bold creativity with strategic business impact. This leadership role blends people management, creative oversight, and brand strategy, ensuring that every piece of work YMC delivers is not only beautiful and engaging, but also aligned with our clients’ goals and our company vision.

You are a catalyst for innovation, an advocate for your team’s growth, and a collaborative partner across departments. You don’t just execute creative—you empower it.

Key Responsibilities & Leadership Focus

Creative Vision & Strategy

• Define and uphold the creative vision for the agency, ensuring a cohesive and innovative output across all client touchpoints.

• Guide the development of brand narratives, campaign platforms, and digital-first creative ideas that cut through noise and inspire action.

• Collaborate with client strategy, digital, and account teams to ensure creative direction supports business objectives and brand consistency.

KPI:

• Creative concepts achieve or exceed client KPIs for engagement, reach, or conversion.

• Consistent creative recognition through client feedback, case studies, or industry awards.

Team Leadership & Development

• Directly lead a team of creatives—fostering a culture of trust, growth, accountability, and experimentation.

• Provide strategic and actionable feedback, and conduct performance check-ins with a focus on both creative quality and professional development.

• Champion diversity of thought and inclusive storytelling.

KPI:

• High team satisfaction and retention scores in quarterly internal surveys.

• Individual team member growth plans achieved annually.

Creative Quality & Operational Excellence

• Oversee the creative review process, ensuring QUALITY across all deliverables and alignment with client expectations.

• Partner with project management and strategist teams to allocate resources efficiently and deliver QUALITY work on time and on brief.

• Introduce creative workflows and tools that drive efficiency and innovation.

KPI:

• 100% of projects delivered on-time and on-brand.

• First-round work approved without major revision.

• Minimum score of 2.5 on client survey for “quality of creative.”

Client Collaboration & Executive Presence

• Serve as a key creative voice in client meetings, pitch presentations, and strategic sessions.

• Communicate creative rationale and vision clearly and persuasively to clients and stakeholders.

• Translate client feedback into actionable input while maintaining creative integrity.

KPI:

• Minimum 90% of creative concepts approved in initial round.

• Other 10%: Feedback incorporated into revisions and approved in second round.

Innovation & Brand Evolution

• Stay ahead of industry trends, marketing technologies, and audience behaviors.

• Encourage and support experimentation, digital-first content formats, and emerging platforms.

• Ensure that YMC’s creative offerings evolve to remain competitive and relevant.

KPI:

• Launch or pilot 2+ innovative creative concepts or formats each quarter.

• Documented increase in campaign performance metrics or client brand differentiation annually (Quality strategy and creative score, minimum 2.5 on client survey.)

Department: Leadership
Reports To: Founder/President
Location: Remote or Greenville, SC
Employment Type: Full-Time

Job Summary:

The Vice President of Digital Strategy is responsible for leading the development and execution of innovative, data-driven digital strategies that align with client goals and Your Marketing Co’s mission to help credit unions attract and retain the next generation of credit union members. This role leads a team of strategists and digital professionals, collaborates closely with clients and internal departments, and ensures that digital initiatives are executed with excellence, creativity, and measurable impact.

Key Result Areas (KRAs) & KPIs:

1. Digital-Forward Quality Strategy

Responsibilities

• Ensure that client strategic initiatives align with the latest digital marketing trends and innovations.

• Achieve satisfaction goals on strategy and creative feedback from clients (measured via surveys twice per year.)

• Ensure all campaigns meet a set digital benchmark for quality (e.g., engagement rates, ROI on digital spend).

• Lead the digital and strategy teams to deliver digital-first marketing strategies and campaigns that meet client KPIs (e.g., conversion rates, traffic, etc.) and “BIG 3” goals.

KPIs:

• Maintain a minimum 90% NPS from clients on the bi-annual survey

2. Team Leadership & Development

Responsibilities:

• Lead, mentor, and grow the digital and strategy team.

• Set team goals and performance standards.

• Foster a culture of innovation, accountability, and professional development.

KPIs:

• Team turnover rate below 10% annually.

• 100% of team members have professional development plans with 2+ completed trainings per year.

• 90%+ team satisfaction score in internal surveys.

3. Data & Performance Analytics

Responsibilities:

• Build and manage data tracking and reporting systems.

• Present clear, actionable insights in client meetings.

• Use analytics to inform strategic pivots and optimizations.

KPIs:

• Reporting accuracy rate of 99%+ on all client dashboards.

• At least 1 strategic data insight or pivot per client per quarter.

• 10%+ average improvement in client KPIs within the first 6 months of campaign launch.

4. Cross-Departmental Collaboration

Responsibilities:

• Align digital initiatives with brand, content, and creative teams.

• Provide strategic input during campaign development.

• Participate in cross-functional planning and innovation.

KPIs:

• 100% of campaigns launched on schedule with cross-team signoff.

• 95%+ internal satisfaction rating from content/creative/brand departments.

• At least 2 documented cross-functional initiatives launched per quarter.

5. Innovation & Growth

Responsibilities:

• Identify and implement new tools, platforms, and approaches.

• Lead thought leadership efforts in the credit union space.

• Support business development and proposal strategy.

KPIs:

• 1–2 new digital capabilities launched per year (e.g., AI tools, CRO services).

• 4+ external thought leadership contributions annually (webinars, blogs, conferences).

• Digital strategy involvement contributes to at least 30% of total new business wins annually.

Role Purpose:

Advance Your Marketing Co’s mission to help credit unions avoid unnecessary mergers and make a greater difference in their communities by expanding our reach and increasing the number of credit unions we serve through outsourced marketing, website development, strategic planning, and training.

Core Responsibilities:

1. Grow the Mission by Growing Relationships

   • Actively identify and build relationships with credit unions that align with our values and could benefit from our services.

   • Develop a strategic pipeline of mission-aligned prospects across all service areas.

2. Champion Purpose-Driven Solutions

   • Lead discovery conversations that center around each credit union’s goals, challenges, and opportunities.

   • Offer tailored, values-based solutions that demonstrate how we can help them grow and deepen their impact.

3. Expand Reach in Underserved Markets

   • Prioritize outreach to credit unions that are often overlooked—whether due to size, geography, or limited internal resources.

   • Support them with accessible, impactful services that empower their teams and their members.

4. Strengthen Partnerships for Collective Impact

   • Cultivate relationships with industry allies, including trade associations and vendors who serve our same mission.

   • Leverage these partnerships to connect more credit unions with the resources they need to thrive.

5. Tell Our Story, Share Their Success

   • Work with our internal team to amplify credit union success stories, building awareness of our mission and capabilities.

   • Represent Your Marketing Co as a trusted partner at industry events, webinars, and community forums.

Mission-Focused Metrics:

Success Looks Like:

• More credit unions thriving, with stronger growth, deeper engagement, and clearer direction.

• Your Marketing Co recognized as a purpose-first partner in the credit union movement.

• A growing community of clients who aren’t just customers — they’re collaborators in the mission.

Location: Remote
Reports to: Leadership
Status: Full-Time, Exempt

Mission

To lead the thoughtful integration of artificial intelligence into YMC’s creative and strategic processes — enhancing efficiency, sparking bold ideas, and solving complex problems — while empowering our team and clients to embrace innovation with clarity, curiosity, and ethical responsibility.

Key Responsibilities:

• Innovation Strategy & Vision

  • Develop and lead a forward-thinking AI strategy aligned with YMC’s goals and client needs.

  • Continuously evaluate AI trends and tools to identify opportunities for innovation.

• AI Integration & Enablement

  • Implement and manage AI tools for copywriting, design generation, data analysis, and code development.

  • Build simple AI-based tools, automations, or scripts that solve specific team challenges (e.g., client reporting, personalization at scale).

  • Train and support team members on using AI tools responsibly and effectively.

• Cross-Functional Collaboration

  • Partner with Creative, Strategy, and Account teams to embed AI into daily workflows.

  • Collaborate with leadership on product and service innovation using AI capabilities.

• Testing & Optimization

  • Establish test-and-learn frameworks for experimenting with AI solutions.

  • Monitor performance, gather feedback, and refine AI tools and processes accordingly.

• Ethical Stewardship

  • Ensure responsible and ethical use of AI, particularly in content creation, data usage, and client communications.

  • Maintain transparency about AI’s role in deliverables.

Qualifications:

• Proven experience with AI tools for creative, copy, and/or code (e.g., ChatGPT, Midjourney, Runway, GitHub Copilot, etc.)

• Experience with basic scripting or code (e.g., Python, JavaScript, APIs) a major plus

• Strong understanding of marketing workflows and agency operations

• Excellent communication and change management skills

• Passion for continuous learning, experimentation, and making complex things understandable

• 5+ years of experience in innovation, marketing technology, creative operations, or related fields

What Success Looks Like:

• YMC teams are confidently using AI to work smarter and faster

• Clients see AI-enhanced creativity and strategic thinking in our work

• AI-driven tools are built or integrated that solve real problems

• The agency is recognized as a leader in responsible, innovative AI use in the credit union marketing space

MISSION:

By 2030, we will be assisting 50 progressive niche credit unions with strategy and creative.

VISION: 

We empower credit unions to survive and thrive by engaging, educating, and retaining their next generation of members.

Key Performance Indicators:

• Develop and execute strategic marketing plans.

• Build and sustain strong, positive relationships with clients and internal teams.

• Ensure clear communication of client objectives are communicated to team members.

• Oversee project assignments, timelines, expectations, and responsibilities with both internal teams and clients.

• Lead discussions and guide the direction of creative huddles that produce ideas and results consistent with the mission, vision, and purpose of YMC.

• Stay informed on credit union and marketing industry trends by consuming relevant content.

• Always abide by the YMC Values and participate in the success of our purpose, mission, vision

MISSION:

By 2030, we will be assisting 50 progressive niche credit unions with strategy and creative.

VISION: 

We empower credit unions to survive and thrive by engaging, educating, and retaining their next generation of members.

• Create, develop, and execute print and digital materials that reach client goals, increase engagement, and support marketing efforts for our clients on all marketing platforms 

• Follow the standard proofing process, including self-proofing, to ensure quality work

• Develop, maintain, and update individual brand standards and personalized content for each of the clients that exemplify the value prop

• Stay up-to-date with creative trends and find creative solutions to deliver the message in a clear and effective manner 

• Collaborate and work closely with the team to ensure creative pieces will work effectively on all marketing mediums. 

• Always abide by the YMC Values and participate in the success of our purpose, mission, vision

MISSION:

By 2030, we will be assisting 50 progressive niche credit unions with strategy and creative.

VISION: 

We empower credit unions to survive and thrive by engaging, educating, and retaining their next generation of members.

• Bring ideas to creative huddles that produce ideas and results consistent with the mission, vision, and purpose of YMC.

• Create, develop, and execute copy to reach client goals, increase engagement, and support marketing efforts for our clients on all marketing platforms 

• Create and optimize website content, including landing pages, blog posts, and product descriptions to ensure they are Search Engine friendly (have SEO)

• Follow the standard proofing process, including self-proofing, to ensure quality work

• Develop, maintain, and update individual brand voices and personalized content for each of the clients that exemplify their unique client value prop

• Stay up-to-date with current industry trends, be innovative, and find creative copy solutions to deliver the message in a clear and effective manner 

• Collaborate and work closely with the team to ensure creative content will work effectively on all marketing mediums

• Always abide by the YMC Values and participate in the success of our purpose, mission, vision

MISSION:

By 2030, we will be assisting 50 progressive niche credit unions with strategy and creative.

VISION: 

We empower credit unions to survive and thrive by engaging, educating, and retaining their next generation of members.

• Develop innovative design concepts that challenge traditional industry standards by actively contributing to brainstorming sessions to maintain a culture of innovation

• Create visualization (through storyboarding, illustrations, mockups, etc) that convey accurate messaging for projects across a wide range of media 

• Create, develop, and execute print and digital materials that reach client goals, increase engagement, and support marketing efforts for our clients on all marketing platforms 

• Follow the standard proofing process, including self-proofing, to ensure quality work

• Develop, maintain, and update individual brand standards and personalized content for each of the clients that exemplify the value prop

• Stay up-to-date with creative trends & software, be innovative, and find creative solutions to deliver the message in a clear and effective manner 

• Collaborate and work closely with the team to ensure creative pieces will work effectively on all marketing mediums

• Always abide by the YMC Values and participate in the success of our purpose, mission, vision

MISSION:

By 2030, we will be assisting 50 progressive niche credit unions with strategy and creative.

VISION: 

We empower credit unions to survive and thrive by engaging, educating, and retaining their next generation of members.

How this role aligns with our StratPlan: 

• High levels of quality video production and content

• Maintaining profitability to ensure the long-term success of YMC

Key Performance Indicators:

• Ideating, brainstorming, and generating new strategic, creative visual concepts for execution 

• Maintaining consistent brand standards through video materials with client value prop 

• Follow all processes to meet all campaign deadlines and make error-free materials 

Key Result Areas:

Video Production: 

Increase brand engagement, educate people about our clients’ value prop, products & services, and provide financial education for their members through short and long-form video editing and production.

• Produce quality and striking videos promptly on time that convey accurate messaging for projects across a wide range of media 

• Create, develop, and execute videos to reach client goals, increase engagement, and support marketing efforts for our clients on all marketing platforms 

• Develop, maintain, and update individual brand standards and personalized content for each of the clients that exemplify their unique client value prop

• Be up-to-date with current video trends, be innovative, and find creative solutions to deliver the message in a clear and effective manner 

• Collaborate and work closely with Design Team, Marketing Strategists, and Digital Teams to ensure creative content will work effectively on all marketing mediums. 

• Live and act as an example of the company’s values

MISSION:

By 2030, we will be assisting 50 progressive niche credit unions with strategy and creative.

VISION: 

We empower credit unions to survive and thrive by engaging, educating, and retaining their next generation of members.

Job Mission: This position exists to streamline logistics, foster meaningful connections, and exemplify YMC's values through exceptional support, care, event coordination, and culture-building initiatives. 

Key Performance Indicators:

• Support the leadership team by handling essential personal tasks like post office runs, bank deposits, purchases, and shipping. 

• Manage travel arrangements for the YMC team, keeping schedules current and accommodating preferences.

• Plan and deliver meaningful company events that foster connection and reflect our values, including team-building activities, holiday celebrations, and all-staff meetings that build a strong, inclusive culture.

• Lead coordination for impactful external events, like client workshops and strategic planning sessions, ensuring each element reflects our commitment to quality and a welcoming experience.

• Nurture positive vendor partnerships for event needs, aligning with our standards of care and quality for catering, venues, AV, and transportation.

• Oversee and allocate budgets for YMC events, using resources effectively to enrich experiences for clients, partners, and staff.

• Maintain an organized record of key dates for clients, team members, and partners, facilitating celebrations (e.g., staff birthdays, anniversaries, client milestones) to create a culture of appreciation and connection.

• Coordinate client onboarding and strategic planning with care, preparing welcome packages and needed materials that reflect our commitment to excellence from the start.

• Keep a well-stocked inventory of YMC promotional items to support team and client engagement efforts.

• Live and act as a role model of our company values, prioritizing care, respect, and excellence in every interaction to set a positive tone and culture for others.

• Always abide by the YMC Values and participate in the success of our purpose, mission, vision

MISSION:

By 2030, we will be assisting 50 progressive niche credit unions with strategy and creative.

VISION:

We empower credit unions to survive and thrive by engaging, educating, and retainingtheir next generation of members.

• Develop and execute effective paid advertising strategies across all applicable online, streaming, and social platforms, and other relevant advertising platforms resulting in increased reach and positive conversions according to client goals.
• Ensure paid media budgets are kept and adhered to.
• Ensure quality and proofing of all ads, landing pages, rates, etc.
• Conduct thorough research to identify target audience segments, keywords, and competitive landscape to inform campaign strategy and ad targeting.
• Create and optimize paid ad campaigns, including ad copy, creative assets, landing pages, and conversion tracking, to maximize click-through rates (CTR) and conversions.
• Monitor and analyze campaign performance, including key metrics defined by marketing plans.
• Provide monthly report updates and insights to clients.
• Stay up-to-date with industry trends, platform updates, and best practices in paid advertising to ensure campaigns are innovative and present findings to creative teams during team meetings.
• Collaborate with the team.
• Ensure all ads educate, engage, and retain members while following the standard proofing process to ensure quality.
• Always abide by the YMC Values and participate in the success of our purpose, mission, vision
• Implement retargeting and remarketing strategies to engage and convert website visitors who have shown interest but have not completed desired actions.

MISSION:

By 2030, we will be assisting 50 progressive niche credit unions with strategy and creative.

VISION:

We empower credit unions to survive and thrive by engaging, educating, and retaining their next generation of members.

• Develop and execute comprehensive email marketing strategies to enhance brand awareness, drive website traffic, generate leads, and educate current members.
• Plan, create and execute automation sequences to clearly communicate client’s products/service and goals.
• Collaborate with the team.
• Implement email marketing strategies that result in net positive/increasing metrics.
• Stay informed about competitor activities and industry trends, providing insights and recommendations for staying ahead in the digital landscape.
• Oversee and enhance our client’s brand digital presence and reputation by managing their email lists.
• Oversee the management of brand guidelines and ensure consistent brand representation in all email marketing initiatives.
• Oversee and own all HubSpot marketing contacts for clients.
• Ensure all emails educate, engage, and retain members while following the standard proofing process to ensure quality.
• Always abide by the YMC Values and participate in the success of our purpose, mission, vision

MISSION:

By 2030, we will be assisting 50 progressive niche credit unions with strategy and creative.

VISION:

We empower credit unions to survive and thrive by engaging, educating, and retaining their next generation of members.

• Be a consumer of social media who is passionate about driving results via social media marketing.
• Develop and execute comprehensive social media strategies to enhance brand awareness, equity, and engagement across social platforms.
• Plan, create, and schedule social media posts driven by data and analytics.
• Oversee the management of brand guidelines and ensure consistent brand representation in all digital marketing initiatives by keeping brand bibles up to date.
• Collaborate with the team.
• Monitor and analyze brand performance metrics, including website traffic, social media engagement, and customer sentiment, and provide actionable insights.
• Collaborate with clients to appropriately respond to comments, messages, and reviews in a timely manner.
• Stay up-to-date with digital marketing and social media trends, emerging technologies, and industry best practices to identify opportunities for brand growth and innovation.
• Ensure all social posts are educating, entertain, and engaging while following standard proofing process to ensure quality work.
• Always abide by the YMC Values and participate in the success of our purpose, mission, vision.

MISSION:

By 2030, we will be assisting 50 progressive niche credit unions with strategy and creative.

VISION:

We empower credit unions to survive and thrive by engaging, educating, and retaining their next generation of members.

• Mentorship, train and assist leadership of website developer assistant.
• Design and develop responsive websites and web applications, ensuring optimal user experience and usability across different devices and browsers.
• Collaborate with design teams.
• Write clean, efficient, and well-documented code using HTML, CSS, JavaScript, and other relevant programming languages and frameworks.
• Implement SEO best practices to ensure website is optimized.
• Conduct thorough testing and debugging to identify and fix errors, ensuring high-quality website performance and functionality.
• Optimize website speed, performance, and security through proper coding techniques, caching mechanisms, and security protocols.
• Ensure website accessibility standards are met, including compliance with WCAG 2.2 guidelines and ADA requirements.
• Stay up-to-date with industry trends, emerging technologies, and best practices in web development, and provide recommendations for continuous improvement.
• Ensure all websites are educate, engage, and retain members while following the standard proofing process to ensure quality.
• Always abide by the YMC Values and participate in the success of our purpose, mission, vision

MISSION:

By 2030, we will be assisting 50 progressive niche credit unions with strategy and creative.

VISION:

We empower credit unions to survive and thrive by engaging, educating, and retaining their next generation of members.

• Assist in the design and developing of responsive websites and web applications, ensuring optimal user experience and usability across different devices and browsers.

• Collaborate with design teams.

• Assist and execute website edits.

• Insert and manage all tracking code, tags, and pixels.

• Insert and manage all forms onto websites.

• Create, track and organize all UTM parameters and tracking links.

• Create and own boombars for client’s websites.

• Conduct thorough testing and debugging to identify and fix errors, ensuring high-quality website performance and functionality.

• Optimize website speed, performance, and security through proper coding techniques, caching mechanisms, and security protocols.

• Ensure website accessibility standards are met, including compliance with WCAG 2.2 guidelines and ADA requirements.

• Stay up-to-date with industry trends, emerging technologies, and best practices in web development, and provide recommendations for continuous improvement.

• Ensure all websites are educate, engage, and retain members while following the standard proofing process to ensure quality.

• Always abide by the YMC Values and participate in the success of our purpose, mission, vision