Email & Automation STRATEGIST

At Your Marketing Co., we believe if you care the best, you get the best. Caring for clients. Caring for coworkers. Caring for our business. And when we do this well, the results are engaging, empowering and transformative. The ideal candidate would have these qualities:

• Proactive – Confident, assertive and diplomatic, our best employees are problem solvers. They are self-motivated, perform tasks with enthusiasm and efficiency, and demonstrates sound judgement. Completing assignments in a timely and accurate manner starts with demonstrating good listening skills and compassion.
• Detail-Oriented – Establishing trust and rapport with clients and coworkers comes by being conscientious of the true meaning teamwork. Teamwork can only happen when the team has greater perspective, and that can only be gained with high-level details. Top performers at YMC take pride in proper planning and processing accuracy.
• Organized/Time Management — At YMC, employees need to have the ability to manage multiple responsibilities in a fast-paced environment. Working independently as well as collaboratively in a team setting is a must. Solid organization skills prevent feelings of overwhelm – both in the office and at home – and show we care for ourselves, the team, and our clients.
• Passionate – Our people are motivated and inspired by the value proposition of their work. Collectively, as a team, we are enthusiastically helping credit unions foster real economic and social change for their communities. If we don’t love what we do, we will never achieve the goals that we set for ourselves, our company, or the credit unions we serve.
• Communicative — We value high levels of quality communication. This means understanding the personality styles of our teammates and clients. An empathetical mindset is key to productivity, morale, and team unity. Employees are expected to speak-up, ask questions, listen intently and be respectful in-person or across communication platforms.

Position Summary:

At Your Marketing Co, we’re in the business of helping credit unions not just survive, but grow. And a big part of that growth? Showing up in members’ inboxes with the right message, at the right time, in a way that actually drives action.

We’re looking for an Email & Automation Strategist who can bring strategy, creativity, and a whole lot of HubSpot knowledge to the table. You’ll own email marketing and automation across a variety of credit union clients, building campaigns that inform, engage, and convert. This role requires someone who thrives on details, loves data, and knows how to connect messaging with member needs.

What You’ll Be Responsible For:

• Email Strategy & Execution:
  Develop and implement effective email marketing campaigns that build awareness, drive traffic, generate leads, and educate current members.

• Automation Management:
  Plan, build, and launch email workflows and automation sequences that clearly communicate each client’s product, service, and goals.

• HubSpot Ownership:
  Own the ins and outs of HubSpot Marketing Hub for multiple clients—managing contacts, workflows, email assets, lists, and reporting.

• Performance Optimization:
  Implement strategies that move the needle—tracking and improving metrics like open rate, CTR, conversions, and list health.

• Brand Consistency:
  Ensure all campaigns are on-brand, follow proofing standards, and align with each client’s voice, tone, and visual identity.

• Audience & List Management:
  Oversee client email lists and segmentation strategies to ensure emails are timely, targeted, and relevant.

• Collaboration & Insights:
  Partner with account managers, designers, and writers to bring campaigns to life—and provide strategic insight during team meetings.

• Competitive & Trend Awareness:
  Stay plugged into email trends, industry changes, and what’s working (or flopping) in the credit union space.

• Living the YMC Values:
  We’re big on values around here—this role actively supports our mission, vision, and purpose with every send.

Preferred Skills & Experience:

• HubSpot Marketing Software Certification (or willingness to earn it quickly)

• Hands-on experience building workflows, sequences, and lead nurturing campaigns

• Strong understanding of email KPIs and performance benchmarks

• Attention to detail in copy, proofing, and formatting

• Familiarity with financial services, especially credit unions, is a big plus

Does this sound like you?

We have a world-class marketing team striving to build relationships, ideas, and results for our team and three dozen progressive, driven brands across this country. Our environment is fun and fast-paced, and we are passionate about growing personally and professionally. At YMC, pushing the limits of marketing is the everyday norm.