Digital Ads  Specialist

At Your Marketing Co., we believe if you care the best, you get the best. Caring for clients. Caring for coworkers. Caring for our business. And when we do this well, the results are engaging, empowering and transformative. The ideal candidate would have these qualities:

• Proactive – Confident, assertive and diplomatic, our best employees are problem solvers. They are self-motivated, perform tasks with enthusiasm and efficiency, and demonstrates sound judgement. Completing assignments in a timely and accurate manner starts with demonstrating good listening skills and compassion.
• Detail-Oriented – Establishing trust and rapport with clients and coworkers comes by being conscientious of the true meaning teamwork. Teamwork can only happen when the team has greater perspective, and that can only be gained with high-level details. Top performers at YMC take pride in proper planning and processing accuracy.
• Organized/Time Management — At YMC, employees need to have the ability to manage multiple responsibilities in a fast-paced environment. Working independently as well as collaboratively in a team setting is a must. Solid organization skills prevent feelings of overwhelm – both in the office and at home – and show we care for ourselves, the team, and our clients.
• Passionate – Our people are motivated and inspired by the value proposition of their work. Collectively, as a team, we are enthusiastically helping credit unions foster real economic and social change for their communities. If we don’t love what we do, we will never achieve the goals that we set for ourselves, our company, or the credit unions we serve.
• Communicative — We value high levels of quality communication. This means understanding the personality styles of our teammates and clients. An empathetical mindset is key to productivity, morale, and team unity. Employees are expected to speak-up, ask questions, listen intently and be respectful in-person or across communication platforms.

Position Summary:

At Your Marketing Co, we don’t do cookie-cutter. We partner exclusively with credit unions that want to grow, adapt, and make real impact—not just through clever branding, but through smart digital strategy. That’s where you come in.

We’re looking for a Digital Ads Specialist who knows how to take the wheel and drive. This isn’t a role for someone who needs their hand held—we’re looking for someone who can take ownership of paid ad campaigns from start to finish, constantly optimize performance, and bring fresh, strategic ideas to the table. You’ll be our in-house expert and client-facing partner when it comes to paid media success.

What You'll Be Responsible For:

• Developing and executing paid media strategies across platforms like Google Ads, Meta, YouTube, programmatic, and more

• Managing monthly budgets with discipline and precision—no surprises, no overspend

• Writing, proofing, and launching ads that educate, entertain, and convert

• Monitoring campaign performance daily and optimizing based on KPIs that actually matter to our clients

• Running retargeting and remarketing strategies that keep credit unions top-of-mind for the right people

• Staying ahead of industry trends and proactively bringing new ideas to the team

• Reporting clearly and regularly to clients with performance summaries and actionable insights

• Collaborating with account managers and the creative team to make sure strategy, copy, and design are aligned and working together

What You Bring to the Table:

• A proven track record of managing paid media campaigns that deliver measurable results

• Solid knowledge of keyword strategy, audience targeting, and conversion optimization

• Confidence in owning the full ad lifecycle—from strategy to creative to reporting

• A sharp eye for detail when reviewing ad copy, creative, and landing page accuracy

• An eagerness to keep learning and improving—because “good enough” isn’t how we operate

• Familiarity with the credit union space is a huge plus

Who You'll Work With:
You’ll be part of a fun, focused, and slightly weird (in the best way) team that believes in collaboration, transparency, and getting things done. We challenge each other and push each other to think bigger. And we always put purpose over ego.

Why This Matters:
By 2030, we aim to help 50 progressive niche credit unions not just survive—but thrive. You’ll play a key role in making that happen by helping them connect with the next generation of members through paid digital campaigns that actually work.

Does this sound like you?

We have a world-class marketing team striving to build relationships, ideas, and results for our team and three dozen progressive, driven brands across this country. Our environment is fun and fast-paced, and we are passionate about growing personally and professionally. At YMC, pushing the limits of marketing is the everyday norm.