Mailing Address
PO Box 536
Greenville, SC 29602
Email
[email protected]
Do this 1 thing to boost your credit union’s marketing message
Be concise. That’s it. Blog done.
No, really: Could you persuade someone to join your credit union in 50 words or less? The average human attention span is just seconds. That’s how long you have to grab their attention.
How about 35 words or less?
When Steven Spielberg initially pitched his ideas for Jaws, producers weren’t digging the idea. Then they asked, “What’s the movie really about?” A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.
In 35 words, Spielberg made the winning pitch for Jaws. The blockbuster went on to scare people out of the water for decades to come (and made a little bit of money, too).
So you can make a winning pitch in 50 words, even 35 words, but what about 6 words? Take the example of the urban legend that Earnest Hemingway wrote an entire story using just six words: For sale, Baby shoes, Never worn.
Powerful.
The story your credit union marketing should be sharing is hope. Not your products and services, but the value they provide for consumers: Hope. Hope for homeownership. Hope for a new baby. Hope for a better education. Hope for a more financially stable future. Hope for retirement travels.
The best credit union marketing ideas aren’t novels. You aren’t paid by the word (I hope!). Effective marketing for credit unions requires a solid marketing plan executed by a team of credit union experts who embody member empathy.
Taking our own advice, here’s our pitch to you in just a few words:
We partner with credit unions to help them avoid costly marketing mistakes and realize unprecedented growth using a unique, time-tested action plan.
If you want to explore how we can help your credit union accomplish its growth goals, fill out the form below and let’s bounce some ideas around.
Mailing Address
PO Box 536
Greenville, SC 29602
Email
[email protected]
Social Media Manager
Graphic Designer
Vice President of Digital Strategy
Graphic Designer
Development Assistant
When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!
Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”
Copywriter
Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.
Senior Web Developer
Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.
When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!
When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.