Strategic Planning

We analyze the value of opportunities available to you and set an actionable game plan to ensure success.

What makes the YMC process so Different? WE GO Beyond THE SWOT.

What if you could…

Our unique strategic planning process is designed to get you unstuck and moving forward with increased revenues, a unified and more productive team, and operating from a plan to grow your credit union. With almost two decades of experience in running successful, highly profitable businesses that serve the credit union industry, we’ll coach your team on how you can do the same. Discover what’s holding your credit union back and uncover new unseen growth and revenue opportunities, with an initiative-based action plan.

What Your Credit Union Can Expect When Engaging with YMC:

Hitting your revenue and growth targets, while serving members with Excellence .

Credit Union-wide transformation through team buy-in to a set Vision .

High-levels of quality communication increasing productivity at every Level .

Proactively leading and solving problems, not Reacting .

Your entire team moving together in the same company direction, with the same Goals .

Employees and volunteers excited to come to work everyday, and running like a well-oiled Machine .

You can’t build a hero’s reputation, grow loans or gain market share on what you are going to do – only what you’ve accomplished. After we deliver a strategic plan, YMC will follow up and hold you and your credit union’s team accountable for executing and hitting the goals set forth in your credit union strategic planning.

Unconventional enough to shake up ‘what we’ve always done;’ tested enough to prove our concept of what credit union strategic planning should look like.

Our ‘why:’ Because we give a damn!

Would you like to learn more about YMC’s strategic planning for credit unions?

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Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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