New Client Onboarding

In a new client relationship, taking the time to get to know each other is crucial. We believe strong client relationship can lead to increased satisfaction, loyalty, and long-term success for both parties. Let us know you. 

A brand guide outlines the visual and messaging elements of your credit union, including its personality, tone of voice, and overall style. Include all of your brand’s logo, colors, typography, and other visual elements.

YMC’s team of experts can monitor and optimize your website, social media, email marketing, and digital advertising campaigns. To ensure data-driven decisions that enhance results and growth, please help us with digital credentials for your credit union.

Marketing collateral is a crucial aspect of shaping your brand image and influencing customer behavior. As a result, we request that you provide us with a list of collateral you are currently using in your marketing efforts.

At Your Marketing Co., we have a team of experts who are well-versed in managing digital advertising campaigns for credit unions. By continuously monitoring and analyzing the performance of your campaigns, we can make data-driven decisions to optimize your result and help you grow your credit union.

Digital Contract

We strongly recommend that our clients sign a digital advertising contract. However, we understand that you may not be ready to commit at this time. We want to assure you that signing the contract does not obligate you to use our services for your digital advertising needs. Instead, it simply provides a framework for our potential partnership and makes it easy for you to engage our services in the future should you decide to work with us.

Digital Advertising Credentials

We kindly ask that you invite us to your digital advertising Google accounts and platforms (Google Ads, Google Search Console, etc.) using the email address ymcdigital@gmail.com. Once we have the necessary access, we can begin setting up and managing your campaigns. For all other logins that are not a Google product, please create one for us at digital@yourmarketingco.com.

To give YMC access to your Google Ads, Analytics, Tag Manager, Search Console account, you will need to follow these steps:

  1. Sign in to your:
    Google Ads account at ads.google.com
    Google Analytics account at analytics.google.com
    Google Search Console account at search.google.com
    Google Tag Manager account at tagmanager.google.com
  2. For Google Ads: Click the “Tools & settings” icon in the upper right-hand corner of the page, and select “Access and Security” from the dropdown menu.
    For Google Analytics: Click “Admin”, click “Access Management”, and in the Account/Properties permissions list, click the blue + button
    For Google Search Console: Click on “Settings”, click on “Users and permissions”
    For Google Tag Manager: Click “Admin”, in the Account column, select “User Management”, and click the blue + button
  3. Click on the “Invite other users” button.
  4. In the “Email” field, enter ymcdigital@gmail.com to give us access to the account.
  5. Select the “Admin” level of access from the dropdown menu.
  6. Click “Send invitation.”

YMC will receive an email invitation to access your Google account. We will need to accept the invitation and sign in to our own Google account to access your account. Once we have accepted the invitation, we will be able to manage your campaigns on your behalf.

Google My Business Access

Bing Business Account Access

  • Go to the BingPlaces.com and sign in with your Microsoft account.
  • Select the business you want to manage.
  • Click on the “Users” tab.
  • Add digital@yourmarketingco.com and select manager.

If you have any questions or concerns, please contact your Marketing Strategist or Bo McDonald.

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Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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