What your credit union can expect from YMC’s Mission & Vision engagement
At the heart of employee engagement is a clear mission and vision that informs strategy, how it’s communicated and executed. Historically, credit union mission and vision statements are bland — left to gather dust over the year following the strategic planning meeting. To survive and thrive, credit unions must become more intentional about refining and defining their culture with a specific mission and vision to attract and retain passionate employees, engage fresh talent for boards of directors and draw in new members. Invest time in crafting a meaningful mission and vision statement that speaks to them.
3 Critical Reasons Your Credit Union Needs a Mission and Vision Statement
- Communicate your credit union brand purpose to volunteers, management, employees and members
- Provide a North Star for your credit union’s strategy development
- Develop strategically aligned, measurable goals and objectives by which to gauge the success of your credit union’s strategy
Only 15% of Employees say They are Engaged at Work
Companies with engaged employees report 26% higher productivity and 19% higher operating income
Sources: HR University, Watson Wyatt Work USA Report
A one-day session with YMC will help your credit union:
- Gain clarity around member needs through empathy mapping
- Leverage this newly gained perspective to craft a working statement for internal and external stakeholders to understand your credit union’s “why”
- High-levels of quality communication increasing productivity at every level
- Understand the difference between mission and vision, and how they collectively guide the credit union’s culture and strategy
- Craft a mission and vision statement your credit union is passionate about
- A plan to implement the new mission and vision with YMC guidance to reposition your credit union brand
The cost of replacing an employee is at least 33% of their salary, and this has only been exacerbated exponentially by the great resignation. If you’re struggling to attract quality employees, recruit new board members, and face stagnant member growth, your mission and vision could be falling flat or is not being communicated to your team, board, and community that is meaningful to them. YMC can help.
