YMC Team

Mailing Address
PO Box 536
Greenville, SC 29602

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Bo McDonald (He/HIM)

President/CEO

#WHODAT

Finding his creative voice (literally) behind the mic as a radio DJ in Upstate New York, Bo McDonald used his unique view on the financial world to create the go-to firm for community financial institutions looking to venture outside their comfort zones. Through a process of trial and error, Bo founded Your Marketing Co just over a decade ago and has enjoyed continued growth since then. His past ten-plus years at YMC have been defined by industry-disrupting ideas, a whole lot of laughs, and a creative boom in credit union marketing.

A dedicated leader and student of office culture, Bo has created a unique environment at YMC that focuses on interdepartmental connections and advancement. He introduced the Future Leaders of YMC (FLY) program in 2017, a program that trains people within the company in business leadership, project management, and individual growth.

“I can put my head on the pillow at night and know we’re working hard for clients that are making a difference in this world, says McDonald. “Lives are changing and dreams and being realized through the hard work of our clients, and through the work we do with them.”

When he’s not in Greenville, Bo can be found basking in the bayou vibes at his spiritual home in Louisiana, enjoying Irene’s Cuisine, and sipping on a Schug Cabernet. He also someday wants to skydive, though has admitted the only thing about it that scares him is the possibility of getting sick on a stranger mid-air. A YMC Fanatic though and through, you just might catch this bearded beauty around your town rocking YMC branded glasses, a teal blazer, and orange alligator shoes. You can’t miss him, and you won’t want to.

Speaking Areas of Expertise

Frank Allgood (He/Him)

Vice President of Relationship Development

Serving as the Vice President of Relationship Development, Francis Allgood, aka Frank, has a multitude of experience with communication through marketing. He has cultivated a piece of advice from his lengthy experience, “Tell a story that will change how a person feels. This can be about themselves, about you or your products, or even about the competition. Authentic brands are built on a balance of warmth and competence, and there’s an art (and science) to reaching meaningful consumer action.” This personal touch also relates directly to the YMC staff as Frank stresses that the team’s work is valuable and has an impact on those in the communities our credit unions serve. Working with people is the cornerstone for Frank’s interest in public facing marketing, with that being said, he would tell a younger version of himself that people pleasing will ultimately lead to failure.

Outside of work, Frank can be found with his wife Jeneane, and their two children Penelope and Thomas possibly at Saskatoons, drinking a Wandering Bard Oaked Blueberry Mead. Or perhaps at a Seattle Seahawks game where he has hopes to be in the building for a Super Bowl victory.

Speaking Areas of Expertise

Jennifer Pham (She/Her)

Vice President of Ideas and Results

Heading up the Design and Digital Teams is Jennifer Pham. Jennifer is an undeniably skilled designer who spent her college years honing a defined style and scientific precision while earning dual degrees in Graphic Design and Chemistry at the University of South Carolina.

A creative soul and natural leader, Jennifer has found a second home here at YMC. She seldom meets a problem she can’t finesse her way around. She loves working with the staff and pushing creative boundaries, and always reminds the team that less is more. A graduate of YMC’s FLY Program, Jennifer has not stopped reevaluating and refining her role as a communicator and a leader as a dedicated member of a local Toastmasters Club. She’s a huge fan of anything spicy, as well as fruit juices with high-quality liquor. She dreams of one day having a secret passageway or invisible door in her house.

Lauren Robirds (SHe/Her)

Digital Advertising Strategist

The incredible force behind all things Google and creative ads (as well as the force behind the occasional office happy hour), Lauren Robirds is a USC graduate who’s found her home at YMC as our problem-solving ringer, fixing issues long before they ever even arise. She also keeps the marketing mantra of “Know your audience!” at the forefront of campaigns. She has told us her favorite thing about working at YMC is our super creative and fun to work with staff. Outside of the office, you can find Lauren finding the latest new delicious Mexican restaurants or Mac & Cheese joints, all while sipping a Chardonnay. You might also find her planning a trip to Canada, which is one of her top bucket list items.

Adam Tate (He/Him)

Relationship Development Leader

Adam is an East Tennessee native and spent the past decade in financial services. Adam often jokes he is perfect for the position because he’s been a credit union member since he was four years old! He enjoys the whole experience of working at YMC, from travel, to helping good people across the country improve their lives through credit union membership, and of course our awesome team! He also always reminds clients not to be afraid to try something outlandish or bizarre for campaigns!

A graduate of ETSU, Adam spent his undergrad years focusing on criminal justice and criminology before receiving his M.B.A. from King University. When he’s not honing his financial skills, talking recidivism or playing with his dogs, you can find Adam at many of the local breweries Bristol has to offer. He also dreams of one day hiking the Rainbow Mountain Pass in Peru.

Christian Cuzme (He/Him)

Relationship Development Leader

Christian was born and raised in Quito, Ecuador, and moved to Maryland at age 11. Christian enjoys traveling, hoping to see all 7 wonders of the world, and photography. He has worked in the insurance and finance industries focused on marketing to the Hispanic/Latino community for more than a decade. At YMC, he specializes in developing and creating strategic plans to engage the largest and fastest-growing minority group in the United States. He also loves working at YMC because it allows him to partner with our clients to help members become financially independent and stable. His passion lies in helping credit unions understand the value behind targeting the Hispanic market, and how to develop strategic plans that will engage this community. Outside of work, he also loves a good Moscow Mule, and anything seafood, especially crabs and shrimp.

Sheridan Vance (She/Her)

Relationship Development Leader

Sheridan is the go-to person for anything social media. Someone who is not afraid to try new things, even her favorite Thai Green Curry was new to her once! Sheridan reflects upon the past, prior to social media and is thankful her father reminded her of the Pat Benatar concert she attended as a child. Without social media posts available, she would have to write her younger self a note to stock up on toilet paper as 2020 was well, 2020. Sheridan looks forward to 2021 and beyond with a prosecco in hand and the courage to try new adventures!

Delaney Walker (She/Her)

Relationship Development Leader

As a transplant from the Land of Nonprofits, Delaney already loves your mission. She is here for the low rates, the second chances, and the way credit unions make their communities stronger. Basically, she’s wild about you, but that doesn’t mean she’ll let you get away with saying something crazy like, “But that’s how we’ve always done it!” She agrees that some things are worth repeating: prayers, eating an entire bag of Five Guys fries, and Spartan obstacle courses— but her tolerance for repeating history doesn’t extend to ideas that aren’t furthering your mission. Don’t worry; she isn’t as much of a hardball as she likes to think. She loves laughter, brainstorming, and the way Your Marketing Company provides a space for possibilities. Best of all: she is already looking forward to working with you!

Edith Avalos (She/Her)

Project Manager

Born and raised in Mexico, Edith moved to the United States in 2011. Edith graduated from Bob Jones University in 2016 with a B.A. in Spanish Language and Literature and then again in 2019 with an M.A. in Communication Studies. She likes challenges and thinking of solutions that can help people. She loves that at YMC, we work hard while having fun, and we like incorporating fun ideas to help our clients reach their goals. Edith enjoys helping people and puts others above herself. When she is not busy, you can find Edith either at the gym doing kickboxing, baking, or simply relaxing at home reading a book or watching a good movie. Some other fun facts about Edith, she loves coffee, tacos, and Chick-Fil-A. She one day wants to try skydiving saying she really just wants to jump off an airplane. And she would offer the advice of “Do the best you can and always stay true to yourself,” to her younger self.

Emily Stokes (She/Her)

Graphic Designer

Emily has been a part of the YMC family since 2019. Bringing her fun-loving spirit with her wherever she goes, she is hopeful that quarantine will be a thing of the past. She reminisces of days when Kirk Franklin could sing in a park and imagines the glorious days spent with Dolly Parton. Her motto rings true for much of the last couple of years, “Do what you can until you can do what you couldn’t.”

Katie Samuels (She/Her)

Graphic Designer

Katie received her Bachelor of Science with a focus in integrated marketing communication. Her love of the arts and design lead her to YMC’s graphic design team, where she appreciates the collaborative ideas and culture. As arts are an important part of Katie’s life, and she expresses her talents with freelance photography and illustration in her free time. Within her own work and at YMC, Katie advises that design and branding are simple, consistent, and clear. Once travel is permitted, Katie would like to visit England again and be sure to visit London, hopefully they have good dim sum.

Corey Barker (He/Him)

Brand Manager

A Greenville native and Furman University graduate, Corey is a brand manager who is devoted to all things pop culture. You might catch that pop culture knowledge coming through in various forms, whether it’s Corey dropping the ridiculous fact that Paris Hilton has five cell phones to help her conduct business, regaling us about the time he saw *NSYNC as a child, or quoting Miss Frizzle when planning marketing campaigns by saying, “don’t be afraid to take chances, make mistakes, and get messy.” In addition to being an incredible asset to the YMC team, Corey also plans to be a published author! No wonder he’s so incredible at writing amazing content for our clients!

Katie Solomon (She/Her)

Brand Manager

As a Clemson University graduate, Katie brings both her English and Brand Communication education to the workplace as a YMC brand manager. She’s got a lot going on in her head, which is why one of her favorite creativity tips is to “brain dump.” What’s a “brain dump?” Simply jot down your internal monologue or ideas with reckless abandon and without regard to grammar or structure. This helps Katie clear her mind of thoughts and focus on the task at hand. Some really stellar ideas have come from those notes! If she could give her younger self one piece of advice, it would be: “Don’t be afraid to be bold and take chances. Put out into deep waters, and you’ll be surprised at what can happen.” She hopes to be bold and take a leap across the pond, as they say, and visit England one day! Hopefully she can get her favorite ½ sweet, ½ unsweet iced tea there or at least a Long Island. Not too much to ask.

Jeff Levene (He/Him)

Brand Manager

As a graduate of Furman University, Jeff brings a cool and collective personality to the YMC team. You can tell he’s cool-his first concert was The BOSS. That’s right, Bruce Springsteen. Jeff couples his mantra of looking outside the box like using guerrilla marketing to create a memorable public campaign and taking many paths in life to see what opportunities lie ahead. With life experiences he would relay to his younger self; “Life has a lot of paths. The more of them you explore, the more you and your opportunities grow.” Jeff has learned that being strong and kind will get you anywhere! In his case; to his favorite Japanese spot, Umi back home in North Carolina.

Jamie Bartlett (He/Him)

Brand Manager

As a graduate of Furman University, Jeff brings a cool and collective personality to the YMC team. You can tell he’s cool-his first concert was The BOSS. That’s right, Bruce Springsteen. Jeff couples his mantra of looking outside the box like using guerrilla marketing to create a memorable public campaign and taking many paths in life to see what opportunities lie ahead. With life experiences he would relay to his younger self; “Life has a lot of paths. The more of them you explore, the more you and your opportunities grow.” Jeff has learned that being strong and kind will get you anywhere! In his case; to his favorite Japanese spot, Umi back home in North Carolina.