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Content Strategist

Content Strategist (Messaging & Direction) – Remote

Location: Remote
Type: Full-Time

The Short Version

We don’t need more content.

We need better content. Clearer content. Content that actually does something.

This role exists to make sure what we say is sharp, consistent, and worth paying attention to. You’re not here to fill calendars. You’re here to shape the message, guide the work, and make sure it all connects back to something real.

If you’ve ever read a piece of content and thought this says nothing but uses a lot of words to do it… you’ll fit right in.

What You’re Really Here To Do

Make sure what we say is clear, consistent, and actually drives action.
 Not just noise. Not just presence. Not just “posting to post.”

Where You’ll Make an Impact

Messaging & Story

(aka: stop sounding like everyone else)

  • Build and maintain messaging frameworks that actually guide decisions
  • Shape a clear, distinct voice for every client
  • Cut through jargon, fluff, and “safe” language
  • Ensure messaging shows up consistently across channels without feeling copy-paste
  • Protect the integrity of the story as work moves across teams

When you’re winning:
 No one is guessing what the message is. And none of it sounds interchangeable.

Content Direction & Planning

(aka: just because we can post it doesn’t mean we should)

  • Define the role each channel actually plays
  • Build content plans that are focused, realistic, and usable
  • Prioritize what matters and cut what doesn’t
  • Push back when things don’t align or when capacity isn’t there
  • Keep content tied to strategy, not just activity

When you’re winning:
 Content feels intentional. Not rushed. Not reactive. Not everywhere for no reason.

Performance & Collaboration

(aka: learn, adjust, repeat)

  • Review performance and spot patterns that matter
  • Turn results into clear decisions: do more, do less, stop entirely
  • Work closely with Strategy, Creative, Digital, and AI to keep everything aligned
  • Ensure work is clear before it moves to execution
  • Keep meetings focused on direction, not discussion loops

When you’re winning:
 Content gets better over time because we’re actually learning from it.

You Might Be a Fit If…

  • You’ve worked in content strategy, brand messaging, or editorial direction
  • You know how to turn messy ideas into clear, usable direction
  • You’re comfortable saying “this isn’t working” and explaining why
  • You can balance creativity with structure
  • You care about clarity more than cleverness
  • You notice patterns in performance, not just outputs
  • You can collaborate across teams without losing the thread

This Role Is Not For You If…

  • You think more content = better content
  • You avoid pushing back on unclear or weak direction
  • You rely on trends instead of strategy
  • You prefer being told exactly what to create instead of shaping the why

Why This Role Exists

Because most content doesn’t fail from lack of effort.
 It fails from lack of clarity.

When this role works:

  • Messaging actually means something
  • Content connects instead of blends in
  • Teams move faster because direction is clear
  • And results improve because we’re not guessing

Final Thought

We’re not looking for someone to “manage content.”

We’re looking for someone who makes sure it actually matters.

If that sounds like your kind of problem to solve, apply.

 

Company-Paid Health, Dental & Vision Insurances.

Traditional IRA Contribution Match

Employee Assistance Program (EAP)

15 PTO Days a Year with 1 Additional Day Accrued a Year

Remote positions and options for flex time available.

faqs...

Is there room to advance?

We continue to grow, allowing for upward mobility and opportunities to take on leadership roles as they become available. The best opportunity for growth is by getting involved and being able to lead yourself.. At YMC, your title isn’t important — initiative is.

How’s the work-life balance?

We’re constantly evolving to improve our work-life balance and be respectful of everyone’s time and boundaries. Depending on your position, work may arise outside of regular hours; however, allowing time to rest, reset, and spend time enjoying life with friends and family is a priority of YMC.

What’s the company culture like?

We’re a company of creatives who are curious about new things and constantly seeking the chance to grow. So, we facilitate an environment where people are encouraged to collaborate and learn from each other.

Why should I work at YMC?

To answer one question with another, do you want to make a difference in people’s lives while tapping into your creativity and refining your abilities? Being a part of YMC means having a real impact while also growing professionally.

Does YMC work with clients that aren’t credit unions?

Currently, no. We are a boutique marketing firm with a niche in mission-focused credit unions seeking to improve their communities. While there are plenty of community banks and institutions doing great work, our focus is on the over 4,500 credit unions that exist.

What’s the key to succeeding at YMC?

Keep an open mind and don’t be afraid to ask a question! It’s easy to make a mistake in any position, but those mistakes can be avoided when you take the time to ask the necessary questions. And when a mistake is made at YMC, we welcome the chance to learn from it.

Are there any YMC traditions?

As a team, we like to celebrate birthdays, anniversaries, and promotions. We also celebrate holidays and annual events like Mardi Gras, National Wine Day, Christmas, etc. And of course, our weekly “Think and Drink” meetings where the whole team comes together to apply our creativity towards solving a client problem! Your drink of choice is welcome.

Any remote positions?

All of them! While headquartered in Greenville, SC, we have team members all over the world and have been completely virtual since 2021.