If you're a credit union looking to attract new members, increase loan applications, or grow deposits, digital advertising is no longer optional—it’s essential. And when it comes to PPC (pay-per-click) advertising, no one understands credit unions like Your Marketing Co (YMC).
From strategy and compliance to ad copy and landing page alignment, we handle every step of the process—custom-built for credit unions, mission-driven, and results-obsessed.
Paid search advertising is one of the most effective tools for reaching people actively searching for financial solutions in your area. Here's why:
Intent-based reach: Your ads show up when someone searches “credit union near me” or “low-interest car loan.”
Measurable results: Every click, lead, and dollar spent is tracked and optimized.
Local targeting: Serve ads in your charter area or SEG regions with ZIP-code precision.
Member growth: Reach younger, tech-savvy audiences looking for alternatives to traditional banks.
At Your Marketing Co, we aren’t a generic agency dabbling in financial services. We specialize in marketing only for credit unions. That means we get your mission, your compliance needs, your membership base—and your goals.
Everything we do is built for credit unions: the language, the offers, the targeting, the compliance. We live and breathe the CU movement.
Before launching ads, we define clear KPIs like cost-per-acquisition, click-through rate, and conversion rate. We build every campaign to align with your strategic goals.
From keyword research to landing pages to retargeting, we manage every piece of your PPC ecosystem to ensure performance and scalability.
Using tools like geofencing, ZIP code filters, and custom audience segments, we reach the exact members and communities you serve.
You’ll always know what’s working, what’s not, and what’s next. No confusing dashboards or vague metrics—just real, honest data.
Increase loan applications (auto, personal, mortgage)
Attract Gen Z and Millennial members
Promote special CD or savings account offers
Boost local awareness in underserved markets
Drive conversions directly from Google search
| Campaign Goal | Drive more auto loan applications within your charter area |
|---|---|
| Keyword Focus | “credit union auto loan,” “low car loan rate near me” |
| Ad Copy Example | “Auto Loans from 3.99% APR* – Fast Approval, No Hidden Fees” |
| Landing Page Strategy | Quick apply form, rate disclosure, mobile-optimized, member benefits |
| Targeting | Ages 25–54, mobile users, 20–30 mile radius of branch |
| Optimization | Weekly bid management, A/B testing, conversion tracking |
Q: How much should a credit union invest in PPC each month?
A: Budgets vary by market size and goals, but most successful credit unions start with $2,000–$5,000/month.
Q: Is PPC advertising compliant with NCUA rules?
A: Yes. We ensure all ads meet regulatory standards and include necessary disclosures. Compliance is built into our process.
Q: How soon will we see results?
A: Many campaigns generate results in the first few weeks. Others require testing and refinement—but you’ll always see clear progress in our reports.
Q: Can YMC work with our internal marketing team?
A: Absolutely! We love collaborating with in-house teams and can flex to fit your workflow—offering strategy, execution, or both.
PPC marketing isn’t just about clicks. It’s about growing your membership, building financial trust, and living out your mission in new ways.
If you’re ready to grow your credit union through smart, strategic PPC advertising, let’s talk.