At YMC, we’ve had plenty to celebrate over the last few weeks. When we assess our overall effectiveness, the success of our credit unions is one of our key metrics. We’re pleased to report that the third quarter of 2017 proved to be quite successful for our credit unions.
Notable Q3 highlights include:
- Average membership growth for YMC credit unions: 3.64%
- Average loan growth for YMC credit unions: 11.89%
- Two YMC credit unions under $20 million in assets averaged 1.54% ROA
- Added two new outsourced marketing clients
- Completed four strategic planning sessions
- Completion of one credit union rebrand. (Two others in progress for 2018)
- Our sister company, Uncommn, launched 3 new websites
Top Performers Have Something in Common
After seeing impressive results like these, many people ask, “What do your most successful credit unions have in common?” Our answer is simple. They prioritize goal setting and accountability. Time and time again, we’ve watched high-achieving credit unions set measurable goals, identify
opportunities, and develop a quarterly game plan to ensure success. Once the plan is shared with the team, each individual is empowered to accomplish their goals and held accountable for their efforts. While this approach may be simple, it’s far from easy.
It’s Time for Your Credit Union to Enjoy Similar Success
As you dive headfirst into 2018, it’s not too late to chart your own path forward. But as you begin setting goals and determining action steps, it’s important to keep one thing in mind: none of the credit unions referenced in our Third Quarter highlights reached their goals without hard work. It can be tempting to look at their impressive quarterly figures and overlook that their admirable growth and achievement stemmed from consistent effort on a daily basis. And the beauty of pursuing a challenging goal over time is that each credit union became a better version of themselves through the process. As Jim Rohn once said: “Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.”
In the coming year, many banks and credit unions will continue to drift along, doing what is easy for them. If you want to stand out from the crowd, inconvenience yourself and do whatever it takes to make things easier for your members.
Want to be a part of what makes YMC great? Email bo@yourmarketingco.com to start the conversation!
