Vicinity Credit Union, formerly known as United Credit Union, is excited to announce its official rebranding and the launch of its new, state-of-the-art website.
Founded in 1930 within the halls of a Chicago high school by 15 visionary teachers, Vicinity Credit Union has always been more than just a financial institution – it’s a community cornerstone. Originally established as Union Teachers Credit Union, it evolved into United Credit Union in 1986 upon earning a community charter, broadening its reach and impact.
As Vicinity Credit Union, the name captures its mission and deep-rooted connections within Chicago’s vibrant neighborhoods. It serves as a renewed commitment to being at the heart of the communities the credit union serve.
“Vicinity reflects our mission to be a close and trusted partner in every neighborhood, helping our members achieve their financial goals and build a stronger community together,” said Vicinity CEO Mario Aguirre.
As part of this exciting transformation, the credit union launched a cutting-edge website featuring an ultra-responsive design, intuitive interfaces, and the latest in financial technology. Designed by Your Marketing Co., this state-of-the-art platform ensures a seamless online experience, reflecting a commitment to innovation and excellence.
Optimized for all devices, vicinitycreditunion.com ensures fast load times and seamless navigation whether you’re on desktop, tablet or smartphone. The user-friendly layout and simplified navigation makes it easer than ever for members to access services, find information and manage their accounts. The site offers enhanced security features, faster transaction processing, and integration with modern banking tools, including applying for loans and services online – a new feature for the credit union.
“One of the biggest things for us is financial education,” said Mayra Avila, Vicinity’s marketing and social impact manager. “You can take a quick survey on the website regarding your current situation and receive targeted resources that can improve your finances.”
According to Reh Harvey, YMC’s vice president of digital strategy, the primary focus of the new website was functionality and capabilities to provide members with the quickest and most efficient access to service.
“Our mission was to create more than just a website,” Harvey said. “We wanted to craft an engaging digital experience that truly serves the neighborhoods in the greater Chicago area.”
The engaging interface speaks directly to the community, reflecting the credit union’s commitment to being an engaged, resourceful, and tenacious partner. A key component to that was making the digital experience smoother, smarter and more user-friendly, said Alex VanHaasteren, senior web developer at YMC.
“The new site is not just an online portal, but a dynamic space that invites users to interact in ways that are meaningful and relevant to their financial journeys,” VanHaasteren added.