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Vicinity Unveils New Name and Launches Cutting-Edge Website

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Vicinity Credit Union

Vicinity Credit Union, formerly known as United Credit Union, is excited to announce its official rebranding and the launch of its new, state-of-the-art website.

Founded in 1930 within the halls of a Chicago high school by 15 visionary teachers, Vicinity Credit Union has always been more than just a financial institution – it’s a community cornerstone. Originally established as Union Teachers Credit Union, it evolved into United Credit Union in 1986 upon earning a community charter, broadening its reach and impact.

As Vicinity Credit Union, the name captures its mission and deep-rooted connections within Chicago’s vibrant neighborhoods. It serves as a renewed commitment to being at the heart of the communities the credit union serve.

“Vicinity reflects our mission to be a close and trusted partner in every neighborhood, helping our members achieve their financial goals and build a stronger community together,” said Vicinity CEO Mario Aguirre.

As part of this exciting transformation, the credit union launched a cutting-edge website featuring an ultra-responsive design, intuitive interfaces, and the latest in financial technology. Designed by Your Marketing Co., this state-of-the-art platform ensures a seamless online experience, reflecting a commitment to innovation and excellence.

Optimized for all devices, vicinitycreditunion.com ensures fast load times and seamless navigation whether you’re on desktop, tablet or smartphone. The user-friendly layout and simplified navigation makes it easer than ever for members to access services, find information and manage their accounts. The site offers enhanced security features, faster transaction processing, and integration with modern banking tools, including applying for loans and services online – a new feature for the credit union.

“One of the biggest things for us is financial education,” said Mayra Avila, Vicinity’s marketing and social impact manager. “You can take a quick survey on the website regarding your current situation and receive targeted resources that can improve your finances.”

According to Reh Harvey, YMC’s vice president of digital strategy, the primary focus of the new website was functionality and capabilities to provide members with the quickest and most efficient access to service.

“Our mission was to create more than just a website,” Harvey said. “We wanted to craft an engaging digital experience that truly serves the neighborhoods in the greater Chicago area.”

The engaging interface speaks directly to the community, reflecting the credit union’s commitment to being an engaged, resourceful, and tenacious partner. A key component to that was making the digital experience smoother, smarter and more user-friendly, said Alex VanHaasteren, senior web developer at YMC.

“The new site is not just an online portal, but a dynamic space that invites users to interact in ways that are meaningful and relevant to their financial journeys,” VanHaasteren added.

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Mandy Garman

Graphic Designer

Meet Mandy, one of YMC’s in-house Graphic Designer phenoms! Honing her craft from an early age, Mandy constantly strives to innovate design and refine her artistic techniques. An avid believer in “quality over quantity,” she feels right at home with YMC’s focus on details and dedication to providing unique strategies. In fact, her marketing philosophy reflects this drive for excellence and commitment to substantial work, “Brand consistency is key for all marketing materials. Also, I believe less is more in graphic design. White space is your friend, and the logo does not always need to be the main focal point.”

A Nashville native, Mandy is intimately familiar with the profound effects of great art and stellar design. Especially influenced by the city’s music scene, one of her lifelong ambitions – besides trips to Italy and Japan – is to professionally create album covers. When she isn’t practicing her craft, you might catch her out and about enjoying matcha boba tea or at her favorite dining establishment: Mas Tacos. That, or obsessing over her Persian cat, Benny!

Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
 
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
 
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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