Sometimes You Just Have to Swing the Bat

Man swinging bat in baseball field

Sometimes you just have to swing the bat. This was a phrase my old boss would say. This was just one of many that were just as amusing, give or take a laugh or two.

Procrastination. I am famous for it. I actually don’t think many people know this about me. Now, you all know.

I am rarely late with an assignment. I rarely miss a deadline. I cringe at the thought of having to say “’Can I take an extra day?” I roll my eyes at my children when they say “I’ll do it after I finish this YouTube video I am making” or something else that is obviously much more important than whatever I am asking them to do. But, when it comes to writing something that is supposed to be inspirational or insightful or thought-provoking, I have an issue. It is like writer’s block comes over me, and for those of you that do know me, I am really never at a loss for words.

The problem is my focus. I know my topic. I know what I am trying to say. I know the point I want to make. What I don’t know is my first sentence. I need it. It’s like a strong cup of morning coffee for my blank Word page. And so, I wait. I run it through my head. In the shower. As I am stirring my coffee or yes even pouring my evening cocktail. The moment of awakening always comes. It hits me in the first sentence. I grab it and, I’m off and running and can jam out hundreds of words easily. But, as my previous president used to say, swing the bat.

He is right – as much as I really, really don’t want to admit it. Sometimes you do just have to swing the bat.

Swinging the bat, taking the chance, throwing our hands up and TRYING, that is what should happen. Sometimes, and maybe all too often, we wait until things are perfected before moving forward. This is true in the Land of Credit Unions that I love. We wait, we analyze, we have meetings, we call in consultants, we have more meetings, bring it to the board, get staff input, run some more projections, discuss again….weeks pass, months go by and opportunities are lost.

Opportunities. It’s a positive thought.

Missed opportunities, however, are not.

Missed opportunities may lead to slow loan growth or slow membership growth; vital elements of things we need to not only survive as a credit union but thrive as one. The things we need to grow to continue to serve our membership the way we should. Swing the bat. Take the chance. Try something new.

Something new??? What? In CU Land? Yep.

Something new could be a product launch or an automation path (my personal favorite thing to try). Perhaps a new campaign or something as simple as asking branch managers to post on your social media platforms. Or…what if you marketed the skip-a-pay program year-round to drive non-interest income instead of just in the summer or around the holidays? Look for your opportunities. They are pretty easy to find – pull some penetration reports, see where you have low-hanging fruit. How many checking accounts have debit cards that are inactive? Or have no debit card at all? Check out an ACH report or a bill-pay report, see what types of vendors your members are sending money to – outside financial intuitions? What’s your single service member number? Are there ways to move that? Maybe look for ways for automation to reduce operating expenses, increase employee efficiencies. The opportunities (taken and missed) are endless!

Too often we are quick to say it’s always been this way or that’s the way or our members expect this. Innovation, growth, evolution. Those things come from swinging the bat. You can’t expect numbers to move, ratios to improve, or member behavior to change if you don’t change or try something new. If “it’s always been….” isn’t making the needle move, then do something.

Q3 is here. Planning session time is approaching. Mid-year marks. Six months left to achieve your Balance Scorecard numbers. 24 weeks (or so) to make a move on those actions steps you agreed upon together as a leadership team late last year. It’s your time to swing the bat.

So swing batter batter swing.

Let's Get Started!

Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche


Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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