“We’re spending money, but there’s nothing to show for it.” If you’ve said that about your credit union marketing, you’re not alone. You may have increased your budget. You may have tried something new. I even know of one large credit union that eliminated its entire marketing budget and didn’t see any change in its numbers. […]
The role of the brand manager is to maintain a consistent and engaging brand voice for our clients across multiple digital platforms including social media platforms and our clients’ websites. The brand manager will brainstorm and produce engaging content that will assist our clients in reaching new members, increasing loan volume, and increasing general brand […]
Most credit unions consider outsourcing marketing simply as a cost savings on FTEs. That’s one way to look at it, but there are more benefits than just cost savings. True, the average salary of a credit union marketing specialist of a credit union of less than $300 million in assets is between $55,000 and $64,000, […]
The Relationship Development Manager (account manager) is responsible for developing and maintaining a close relationship with each client and prospect.
Under the gun from lawmakers and lawsuits, Google’s™ web privacy efforts have made it harder for advertisers, publishers, and data brokers to gather personal data without users’ permission. Google™ will no longer be making data profiles based on users’ activity on Google™, and while this is great for individuals who seek privacy, for advertisers it’s a blow […]
Is now the right time to rebrand your credit union? Would it be an act of desperation or good busines strategy? The credit union branding team at Your Marketing Co. has some answers.
Effective strategic planning events are one of the main differentiators between underperforming credit unions and healthy, growing credit unions. However, making an event effective requires more than simply showing up and putting some dreams on paper. Before diving into the best practices that growth-minded credit unions follow, let’s make two things clear. First, this is the most […]
When it comes to brand strategy or brand naming for credit unions, there is a right and wrong mindset on how to build trust and connection.
Let’s be clear: It’s not the goals that will kill your credit union. It’s how you think about those goals that could kill your credit union. Which of the following is the more effective self-talk? A: My loan goal this month is $700,000. B: It is my responsibility to lend $700,000 this month to members […]
How much does it cost your credit union to add a new member? That’s a question that could generate much debate. Ask three different experts, and you’ll get three different answers. It’s kind of like asking, “how much does a house cost?” It depends on the house. For starters here are some typical industry standard […]