3 Fatal Credit Union Marketing Mistakes

hand and arm scooping chocolate ice cream in an ice cream parlor

“We’re spending money, but there’s nothing to show for it.” If you’ve said that about your credit union marketing, you’re not alone. You may have increased your budget. You may have tried something new. I even know of one large credit union that eliminated its entire marketing budget and didn’t see any change in its numbers. […]

Brand Manager

Your Marketing Co Team

The role of the brand manager is to maintain a consistent and engaging brand voice for our clients across multiple digital platforms including social media platforms and our clients’ websites. The brand manager will brainstorm and produce engaging content that will assist our clients in reaching new members, increasing loan volume, and increasing general brand […]

Big Tech Making Big Changes That Affect Credit Union Advertising Campaigns

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Under the gun from lawmakers and lawsuits, Google’s™ web privacy efforts have made it harder for advertisers, publishers, and data brokers to gather personal data without users’ permission. Google™ will no longer be making data profiles based on users’ activity on Google™, and while this is great for individuals who seek privacy, for advertisers it’s a blow […]

Credit Union Branding in a Down Market

redwood tree that has fallen in the forest

Is now the right time to rebrand your credit union? Would it be an act of desperation or good busines strategy? The credit union branding team at Your Marketing Co. has some answers.

How to Get BIG Results from Your Strategic Planning Session

drill drilling into a piece of wood

Effective strategic planning events are one of the main differentiators between underperforming credit unions and healthy, growing credit unions. However, making an event effective requires more than simply showing up and putting some dreams on paper. Before diving into the best practices that growth-minded credit unions follow, let’s make two things clear. First, this is the most […]

Goals can be the death of your credit union

brightly lit ice hockey goal

Let’s be clear: It’s not the goals that will kill your credit union. It’s how you think about those goals that could kill your credit union. Which of the following is the more effective self-talk? A: My loan goal this month is $700,000. B: It is my responsibility to lend $700,000 this month to members […]

How much does a new member cost?

beige hooded coat with a price tag hanging from the neck

How much does it cost your credit union to add a new member? That’s a question that could generate much debate. Ask three different experts, and you’ll get three different answers. It’s kind of like asking, “how much does a house cost?” It depends on the house. For starters here are some typical industry standard […]