Laissez les bons temps rouler! Translated as “Let the good times roll,” this Cajun expression captures the personal and professional philosophy of Bo McDonald, founder and president of Your Marketing Co, a creative and strategic marketing agency for those in the financial services industry. With a diverse client base that stretches from coast to coast and personal residences in two separate states, Bo takes pride in finding new ways to challenge the complacent comfort of the status quo.
After beginning his professional career as a radio DJ in Upstate New York, Bo capitalized on his communication skills by starting his own marketing company. For the next five years, he partnered with owners in the auto, real estate, and hospitality industries. But when the U.S. and global economies experienced a recession in 2008, Bo embraced the challenge by re-focusing his company’s mission and serving credit unions and community banks, organizations committed to helping people protect themselves against similar financial downfalls.
True to form, Bo’s community focus and professional enthusiasm extend beyond a single location. While his primary residence and YMC headquarters are nestled in the revitalized beauty of Greenville, South Carolina, Bo and his wife, Amber, are also part-time residents of New Orleans, where they enjoy immersing themselves in the vibrant music, art, and culinary experiences of the Big Easy.
When he’s not working in his South Carolina office, Bo is most likely sitting in a client’s office, helping them develop strategic plans for growth. When he needs to rest and recharge, it’s a safe bet you’ll find him in New Orleans listening to a new band in the French Quarter, indulging his love of art on Royal Street, or entertaining friends in his backyard in historic Algiers Point.
In addition to leading one of the fastest growing marketing firms in the financial services industry and managing a successful web design and digital marketing company, Bo is a sought-after speaker and a tireless champion of the nonprofit community. His civic engagement includes operating two companies that provide affordable housing in Greenville, SC, sitting on the boards of multiple nonprofit agencies, and serving as a member of his personal credit union’s supervisory committee.
When Meg Robertson graduated from the University of South Carolina armed with a Psychology degree focused on Consumer Behavior and Marketing, she joined forces with many who have similar honors for a tour in the hospitality industry.
She enjoyed her time spent cultivating a love of food, wine, and craft brews while working to master the art of complete guest satisfaction. Although she loved the chaotic atmosphere and burning the candle at both ends, Meg eventually decided that it was time to focus her customer service-driven mindset on new ventures.
Her most recent run as the Business Development officer for a small community credit union proved to be her tie-in for her future here at YMC building lasting relationships with our clients. Meg Robertson loves the great outdoors, whether she is out for a hike or working on her lifelong quest to find the optimal way to lounge by the pool with a book. Her soft spot is for animals – especially of the dog and elephant variety.
12 years ago, Audra haphazardly wandered into and fell in love with Credit Union land, which as we all know, is much like the Bermuda Triangle. With a diverse background of sales, management, branding and even single-stream recycling, Audra brings a unique perspective to the YMC team. With a passion for strategic planning and a killer member experience, Audra uses data to discover efficiencies, streamline process and enhance member interactions.
Born in the wrong generation, Audra loves 1960 and 70s classic rock, bell bottoms and festivals. In her spare time, you can find her scratch cooking, walking on one of the many beaches in her hometown of Milford, CT, at an art festival or on the softball field and basketball court cheering on her daughters.
After graduation from University Wisconsin Stevens Point and a couple of years in retail management, Haley was thrilled to join the credit union industry as a Member Services Coordinator with CUES. She instantly fell in love with the spirit of the industry and quality of the people.
Her problem solving skills and attitude allowed Haley to grow into the meeting planner position for CUES running the schools programs and annual Directors Conference. She reveled in the opportunity to build new relationships while learning about the different areas of credit union operation. Haley bravely led the way for many after hours trips to historical landmarks and baseball games while secretly being directionally challenged.
Haley’s passion and desire to learn made for a perfect fit wth YMC. A born and raised Wisconsinite, she can often be found on a disc golf course or a remote campground enjoying a craft beer with friends.
Francis “Frank” Allgood has more than 15 years of experience in every facet of public information and marketing communications. He has a proven ability to plan, problem solve, prioritize projects and manage personnel in a time-sensitive, fast-paced environment.
After a short period with the Easley Progress, including a first place honor by the South Carolina Press Association, Francis joined GSA Business in 2000. He successfully led a struggling media company into a brand the business community came to know and respect.
In 2003, he was named South Carolina Small Business Administration’s Journalist of the Year. Under his strategy, company sales grew threefold from 2002 to 2007, ultimately making the business attractive for acquisition in 2008.
Before joining YMC, Francis served as the central point-of-contact for another Greenville based marketing firm. There he directed, planned and managed comprehensive marketing, advertising, public relations and branding strategies for various clients including several community banks.
Since 1999, he has been married to Jeneane Rekowski Allgood. They have two children, Thomas and Penelope. In 2008, he was one of only 40 alumni profiled in “40 Alumni for 40 Years” by his alma mater, USC Upstate.
Jessica St. Clair Smith
Jessica St. Clair Smith is a six-year veteran of the marketing and advertising industry. Following graduate school at Boston University, she moved to the Upstate in 2012 to join another Greenville-based marketing firm as lead videographer/photographer and video editor. After spending time behind the lens and at an editing platform, she realized the best part of her job was interacting with her clients and decided to move to a more client-facing role.
In joining YMC, Jessica brings with her a host of interpersonal and professional skills including administration, budgeting, problem-solving, and relationship cultivation. She enjoys connecting with a variety of clients and finding innovative solutions to their unique challenges.
Jessica has been married to Adrian Smith since 2008, who is, among other things, a professional opera singer. She is an active member of the Rotary Club of Greenville Evening. On a weekend you can find her on the golf course, playing valiantly despite a double-digit handicap. She also enjoys cooking, sports, video games, and reading.
Jessica is delighted to join the YMC team. Let’s chat!
Andrew Ream comes to YMC from Synnex Corp., the Inc. 500 distributor of technology products and logistics services. As a business development representative, he created and maintained strong customer relationships, particularly with channel partners to Hewlett Packard Enterprise. As YMC’s new project manager, he serves as an advocate for all clients, ensuring projects are delivered on time and to satisfaction.
For nearly 15 years, Marne Franklin developed programming strategy, writing and creating promos and hosted air shifts for some of the most respected broadcast radio networks in the country. As the media and entertainment market has evolved, she has honed her skills in digital marketing, helping clients develop a comprehensive web presence plan.
At YMC, Marne helps credit unions and community banks select the best digital channels to reach their target market. To generate website traffic and improve brand awareness, she and our digital team execute far-reaching marketing plans for social media, display ads, email and search engine optimization. Marne is a member of the Internet Marketing Association.
The farm girl from North Dakota has traveled the country with stops in Missouri, Florida, New York and most recently, South Carolina in 2008. Marne and her husband, Aaron (a chef!) enjoy cooking at home and trying local restaurants. They are parents to three dogs, Tucker, Linus and Carl.
As YMC’s lead designer, Ben Coleman motivates and collaborates with the creative team on client brands, culture, products and marketing objectives. With more than 10 years of creative experience, he most recently served as a freelance creative director at BRDDG.
Chad is a life-long designer with a passion for balance and accuracy. Prior to joining the team at Your Marketing Company, Chad worked as a creative and production artist for Greenville News and as a freelance Designer of high-end advertisements and campaigns for almost 15 years.
Your Marketing Company is lucky to have a talent like Chad Picha on board. Our clients benefit greatly from his expertise!
He describes his specialties as such: Photoshop nerd, color solutions, branding and identity, pre-press and 4-color process printing, and speculative campaign development.
Alyssa is a San Diego, CA native who went to college in Ohio where she played varsity volleyball. She decided to make Greenville, SC her home, and has grown to love the little city!
In addition to her job at Your Marketing Co. Alyssa also coaches volleyball, throws ceramics, paints, and enjoys a healthy relationship with Netflix (and her husband). She loves all types of food and is always game to try the newest restaurant in town. The fastest way to Alyssa’s heart is a nice cup of coffee or anything chocolate.
In a 6 year long battle of parental and personal interests, Jennifer finally emerged from the garnet and black nation of the University of South Carolina with a duo of degrees in chemistry and graphic design. She is now busy not being a chemist by happily pursuing her love of critical thinking and problem solving as a designer at YMC.
Her love of design, both manufactured and handcrafted, has manifested in her amassing a colorful collection of things she doesn’t need: from unique jewelry to pop-out cards to eclectic antiquities/bric-a-bracs. Jennifer spends the rest of her time engaging in wordplay, hand-lettering, devouring books, exploring the outdoors, going dancing (especially contra), indulging in sweets, and setting her mouth on fire with spicy food.
Carson is a recent graduate of Wofford College and a native of the northern Chicago suburbs. While he may miss the Midwest in the summer, he is extremely excited to spend the winter in positive temperatures.
When Carson is not in the office he’s most likely planning exotic trips he’ll never take or seeking out bookstores that will allow him to read without ever buying anything.
Lauren attended the University of South Carolina in Columbia, SC and graduated with a major in Advertising and a minor in Business. Lauren lived in the glorious Gamecock country that is Columbia for 13 years doing digital marketing, web development and design for politicians, not-for-profits and lawyers.
Lauren moved to the Greenville area in August of 2018 and, despite the plethora of orange Clemson paws, has learned to love the city for its natural beauty and cool weather. In her spare time, Lauren binges shows on Netflix or goes fishing with her boyfriend.
Katie is a recent Garnet n’ Gold graduate from Winthrop University. With her Bachelor of Science in Integrated Marketing Communication and a love for design and the arts, she decided to pursue a career in graphic design within the marketing and advertisement field.
When her nose isn’t glued to InDesign, she is often editing photos for her freelance photography business or creating whimsical illustrations to sell online. She escapes to the beach or takes hikes in the mountains to escape the computer screens and piling email notifications. She is also a long-time lover of Starbucks, Disney movies, and (almost) anything pink.
Haley is a recent graduate of Anderson University, with a Bachelors of Arts with a concentration in Graphic Design and a minor in Marketing. When she’s not working she enjoys longs walks at Target and nights at home on the couch with a good movie.
Born in Massachusetts and raised in Myrtle Beach, Courtney recently graduated from Charleston Southern University (Go Bucs!), located in historic Charleston, SC in May 2018. After earning a Bachelor’s of Business Administration with concentrations in both Marketing and Sociology, she left the coast and relocated to Greenville, SC in search of a new adventure. Courtney started at YMC in August 2018.
When not working, Courtney can be found exploring her new city, looking at famous dogs on Instagram, or searching for the best chicken wings in town!
Gumbo is the Your Marketing Co. office cat and an important member of the team. He wanders the office and keeps everyone on their toes.
Carl Franklin is a dog and doesn’t have an email address. His mom does, though. You can get in touch with her at firstname.lastname@example.org.