Digital Advertising Strategist SEM/PPC

Mission Statement

Our Digital Advertising Strategist will be able to utilize current and evolving digital ad platforms in assisting clients in reaching new members, increasing loan volume, and increasing general brand awareness by effectively creating, managing, and analyzing digital advertising (PPC, Social Media, Geofencing) campaigns. You will work closely with the Digital Team to create the best member experience on landing pages and social media.

Working with our agency and clients, you will plan, execute, and manage search engine and digital marketing campaigns including but not limited to: Google Search, Display, Youtube, Facebook, Instagram, and Twitter. It will be your job to make sure these campaigns are launched on time and within budget. As the agency expert on advertising channels and marketing techniques, you’ll be responsible for providing thorough information to the Development Team as well as the client solutions to ineffective campaigns. The Digital Advertising Strategist will also be responsible for monthly check-ins to assess client needs.

The Digital Advertising Strategist should have proficient experience in:

  • Google Ads
  • Google Analytics
  • Facebook/Instagram Ads
  • Working knowledge of (some, if not all)
    • Geofencing
    • Spotify
    • Linkedin
    • Bing
    • Yahoo
    • Youtube
    • Reddit

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