Dare to Create – Next Level Financial Marketing

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Man painting at table with hands and painbrush covered in different colors of paint

I’m not a zealot when it comes to video games. There’s only one game that I play on my son’s Xbox, and that’s FIFA 18 (soccer). Most often, I’m playing as the U.S. Women’s National Team. I can’t even find the men’s team on the video game, which partly speaks for my age and partly speaks to how bad our U.S. Men’s National Team has been in recent years. Ouch!

This time of year, my eyes are glued to the Women’s World Cup. Not just watching our team making history with a 13-0 win over Thailand (wowzers!), but all the sights and sounds, messaging and meaning that make up the world’s stage.

This leads me to one ad that caught my eye. Scrolling across the perimeter walls it read: Dare to Create.

What’s the context? What’s the connection?

I’d like to tell you it was an ad for a credit union or community bank. How creativity redefines one’s path. That creativity inspires us to do more and unites us to see the big picture. And how when life throws you curveballs, creativity is the answer.

It’s actually an ad for adidas.

“We believe in the power of writing your own rules, but it will take those who think differently and are confident enough to make it happen. It will take Creators,” said adidas VP of Global Brand Communication Ryan Morlan.

But why could this not be the message for your financial institution? Here we have principally a shoemaker telling us to be “Creators.” As credit unions and community banks, how are we encouraging consumers to create a better life for themselves and their families?

“Think about it, financial institutions sell products and services just like the companies that sell perfume, Levi’s or coffee,” said former Umpqua Bank CEO Ray Davis in his book, Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness. “Retailers have stores. So do banks, only they call them branches… for some reason.”

Note well: It’s not OK to be boring. Adidas can’t sit on the sidelines and say, “We make great shoes. Please buy.” They need to be seen. They need to be heard. They need consumers to align and identify with their brand.

And so do you.

There is a greater story to be told at your organization. You just need to find it. Your credit union or bank has a reason for being that far surpasses checking accounts, loans, and savings.

With the resources you have, what do you aim to do? Use your voice – and your imagination – to do something about it.

Dare to create.

Let's Get Started!

Reh Harvey

Vice President of Digital Strategy

Reh Harvey, our Vice President of Digital Strategy, leads with diligence and fervor. Having previously been a member of Team YMC, he is excited to return to such an amazing culture and even more amazing people (his words)! Through his experience in the marketing world, he’s found the key to success is to stay on the cutting edge and to always keep evolving.
 
Although originally drawn to marketing for its lack of math, Reh now finds himself doing more math than he would’ve bargained for. But his self discipline and positive attitude make it easy for him to laugh and take it in stride. Hoping to one day visit Japan and enjoy some premium Sushi, Reh lives life by his creed: Be a good human. Do good work. And above all, just keep going.

Hailey Madej

Graphic Designer

As YMC’s in-house Graphic Designer, Hailey possesses an eye for detail and a drive to innovate. It’s no surprise though since being creative runs in the family! Inspired from an early age by her mom’s work as a Graphic Designer, Hailey is a seasoned expert whose talents bring vitality and accessibility to every project. As a UX/UI designer, she expertly blends the intuitive and the creative for all to enjoy.
 
In addition to the occasional freelance project, Hailey also lends her abilities to supporting art initiatives within her community, such as the Belleville Mural Project. Her favorite aspect of joining the YMC team is the friendly, uplifting culture and breadth of design tasks. When it comes to marketing, she believes in pushing boundaries and maybe breaking some rules to capture her audience’s attention. Her advice to those just starting out? “Always seek quality over quantity.”

Dexter Ochoa

Development Assistant

When it comes to blending logical thinking and creative problem solving, Dexter’s abilities are undeniable! Beginning his career as a Web Developer, he’s no stranger to the wide world of Marketing and Advertising. Calling Biñan City in the Philippines home, Dexter has a burning desire to visit the Alpine peaks and valleys of Switzerland. While that journey may be far off, he is still no stranger to international travel. While visiting Japan, he was able to enjoy his favorite delicacy: Sushi and Sashimi. He also learned unexpected facts about Japanese Yen, specifically that it has special markings for the blind to know its value!

Living life by his motto to “Do good even if the world is unfair,” Dexter would also advise his younger self, “It’s hard, but you’re doing good!” Whether he’s enjoying a cup of coffee in the morning or the occasional Pale Pilsen in the evening, Dexter is eager to work with the talented professionals of YMC, and we’re just as eager to add his talent to the team as well! His marketing words of wisdom? “Be creative, and just do what you want!”

Andrew Wyche

Copywriter

Hailing from the NC state capital (that’s Raleigh if you didn’t know), Andrew is YMC’s Copywriter extraordinaire. That’s why he knows that “The verb form of ‘reconnaissance’ is ‘reconnoiter.’ The former is, strictly speaking, a noun.” Seriously, he knows his words and he’ll use those words to get bold and weird (in a good way) with his copy. Fuelled by a love for pasta, shellfish, a good single malt, or a meal consisting of all three, Andrew navigates life with a motto engraved in his heart: “Choose kindness. Always.” It is this guiding principle that has led him to explore the realm of marketing, driven by a desire to connect with people in meaningful ways. As he continues to chase his dreams, one bucket list item stands out above the rest – a pilgrimage to Scotland. With his heart set on adventure and his pen poised for creativity, Andrew’s journey is far from over.

Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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