Facebook Business Page Update

Canva - Smartphone Showing Facebook Application

It comes as no surprise that Facebook has once again changed its formulas. While the analytics are unmatched by any other platform, Facebook strives to continuously improve the user experience. Always in search of the ultimate experience, this update seemed surprisingly late. In this recent update, Facebook announced quite a change for its business pages. […]

Dare to Create – Next Level Financial Marketing

I’m not a zealot when it comes to video games. There’s only one game that I play on my son’s Xbox, and that’s FIFA 18 (soccer). Most often, I’m playing as the U.S. Women’s National Team. I can’t even find the men’s team on the video game, which partly speaks for my age and partly […]

Facebook for Your Credit Union

There’s a saying that goes “It seems too good to be true.” For years, Facebook has been a leading force in social media tech. However, recent research from eMarketer has everyone wondering, “What’s happening with Facebook?”. Results from the study show that the time people spend on Facebook is trending downward by 3 minutes per […]

Break Free from Fear-Based Strategic Planning

When I encounter resistance during a strategic planning session with a credit union, I know it’s time to pause, regroup, and gain perspective. Resistance rarely happens because the board and leadership team don’t care; it’s surfaces because fear is making them freeze. In most of these sessions, we introduce ideas that are so different from […]

Credit Unions, Banks and 23 Democratic Candidates

At the time of writing, we have 23 Democratic presidential candidates who want to unseat President Donald Trump. Now… name five of them. How’d you do? Did you struggle like most Americans? Of those you did name, let me guess the ones you got right. You got Bernie Sanders and Joe Biden. Those were easy, […]

Automation: Great for Processes, Not-So-Great for Member Services

I love automation and streamlining and efficiencies and…well, I could go on and on. Anyone who knows me knows this is true. Oh, and I love commas. But that’s a whole different topic. I love cutting out the unnecessary anything. The world is saturated with line extensions (like 472 different flavors in the toothpaste aisle), […]

Intentionality Starts with Breathing

Three simple words, three simple actions, one game changer. I recently read the book “Pause Breathe Smile” by Gary Gach. The core focus of the book deals with intentionality. To stop and focus, even just for a moment, on your breathing. It sounds simple enough but in the crazy world of notifications and their accompanying […]

If You’re Writing Off Millennials, You’re Missing Out!

“They are a generation of coddled infants who developed into demanding tyrants.” This quote sounds a lot like the statements I hear veteran board members make about “those damn millennials.” While the line certainly seems to capture a popular sentiment about Millennials, it wasn’t about them at all. Written in 1968 by Lisa Hammel of […]

Don’t Misjudge the Likeability of Humor

“Where’s the beef?” Some of you may not know this classic 1980s catchphrase from Wendy’s. So, let’s try another one: “Dilly dilly!” Now I’ve captured the rest of our reader’s attention. From the loveable old lady who would storm drive-thru counters asking for more beef and less bun, to the more recent Bud Light commercial […]

The Quickest Way Anywhere is a Straight Line

It’s a fact…the quickest way anywhere is a straight line. So, why do credit unions seemingly insist on charting winding paths for their members and their marketers? Many times we overthink strategies and plans. We get bogged down by the “that can’t be done that way” attitudes in the face of change. Even when the […]