The Power of a Single Decision
Double-digit loan growth and membership growth—that’s what one credit union achieved thanks to one bold strategic decision. Do you feel stuck? Are you spinning your wheels trying to grow loans and membership but not seeing any results from your efforts? “No matter what we tried, it just wasn’t working,” said a frustrated CEO recently. His outlook improved […]
3 Fatal Credit Union Marketing Mistakes
“We’re spending money, but there’s nothing to show for it.” If you’ve said that about your credit union marketing, you’re not alone. You may have increased your budget. You may have tried something new. I even know of one large credit union that eliminated its entire marketing budget and didn’t see any change in its numbers. […]
Are Credit Union’s Sustainable in Today’s Economy?
When it comes to brand strategy or brand naming for credit unions, there is a right and wrong mindset on how to build trust and connection.
Maintaining diversity and inclusion in the workplace
“Diversity and inclusion” is a phrase we have been hearing for a while but in the past few years, it’s become an essential part of organizations around the world. We hear diversity and inclusion everywhere from hiring processes, webinars, seminars, workshops to small projects such as community outreaches and more but just how important is […]
The Fallacious Brand Philosophy
I don’t pretend to be as eloquent a writer as the late George Carlin, but as someone who is in the credit union branding space, I’m certainly mindful of his “Advertising Lullaby.” If you’ve never heard it, it is incredibly witty bit about advertising speak – just note it gets a bit raunchy in the […]
1 must-implement strategy for 2021
The decorations have been packed away. The leftovers are gone. All that is left of Christmas 2020 are the memories… and the credit card statements rolling into mailboxes one by one. According to a pre-holiday survey by CreditCards.com more than half of cardholders who already carry credit card debt (57%) said they would add to […]
Three-Legged Credit Union Marketing Race
Commerce, business, the stock market and free trade were all built on our ability to sell things to each other. This is why the credit union marketing function is so incredibly important. Marketing teams work hard to drive leads to your credit union. Day after day, they convince people that your credit union is a […]
Take a Walk on Credit Unions’ Wild Side
Credit union leaders, like Tiny Tim (millennials and younger, you can google this one), like to tiptoe through the tulips. We say fluffy things and regurgitate the generic credit union talking points, but we fail to talk to people like, well, humans. We must allow ourselves to get real with them. Spewing a marketing message […]
Do We Need Small Credit Unions Anymore?
The world has changed drastically for small credit unions. Get straightforward advice on how to lead change – plus a free download that will help reshape what is possible with your team.
Two Seconds To Sell
“Why should I join your credit union?” Fair question. You probably have a laundry list of answers. Perhaps you lead with rate and service. Perhaps there is a specific niche you serve better than anyone else. Maybe you have a very unique product. All well and good, but do you know how to communicate your […]