How to retain good staff when turnover is high

stacks of various coins nickels

“Our credit union is understaffed. We just can’t find enough people!” If I had a nickel for every time I’ve heard that statement from credit union leaders over the past few months, I’d be a very rich person right now. I’m not a recruiter, so I won’t dispense advice on a topic I know others […]

The Power of a Single Decision

sign post pointing in multiple locations

Double-digit loan growth and membership growth—that’s what one credit union achieved thanks to one bold strategic decision. Do you feel stuck? Are you spinning your wheels trying to grow loans and membership but not seeing any results from your efforts? “No matter what we tried, it just wasn’t working,” said a frustrated CEO recently. His outlook improved […]

3 Fatal Credit Union Marketing Mistakes

hand and arm scooping chocolate ice cream in an ice cream parlor

“We’re spending money, but there’s nothing to show for it.” If you’ve said that about your credit union marketing, you’re not alone. You may have increased your budget. You may have tried something new. I even know of one large credit union that eliminated its entire marketing budget and didn’t see any change in its numbers. […]

Maintaining diversity and inclusion in the workplace

diverse hands placed on a yellow background

“Diversity and inclusion” is a phrase we have been hearing for a while but in the past few years, it’s become an essential part of organizations around the world. We hear diversity and inclusion everywhere from hiring processes, webinars, seminars, workshops to small projects such as community outreaches and more but just how important is […]

The Fallacious Brand Philosophy

Light heart photography in the dark

I don’t pretend to be as eloquent a writer as the late George Carlin, but as someone who is in the credit union branding space, I’m certainly mindful of his “Advertising Lullaby.” If you’ve never heard it, it is incredibly witty bit about advertising speak – just note it gets a bit raunchy in the […]

1 must-implement strategy for 2021

a dart in the bullseye space on a dart board

The decorations have been packed away. The leftovers are gone. All that is left of Christmas 2020 are the memories… and the credit card statements rolling into mailboxes one by one. According to a pre-holiday survey by CreditCards.com more than half of cardholders who already carry credit card debt (57%) said they would add to […]

Three-Legged Credit Union Marketing Race

business people participating in a three legged race

Commerce, business, the stock market and free trade were all built on our ability to sell things to each other. This is why the credit union marketing function is so incredibly important. Marketing teams work hard to drive leads to your credit union. Day after day, they convince people that your credit union is a […]

Take a Walk on Credit Unions’ Wild Side

close up of gray elephant head

Credit union leaders, like Tiny Tim (millennials and younger, you can google this one), like to tiptoe through the tulips. We say fluffy things and regurgitate the generic credit union talking points, but we fail to talk to people like, well, humans. We must allow ourselves to get real with them. Spewing a marketing message […]

Do We Need Small Credit Unions Anymore?

small town USA old buildings with a sepia tone main street

The world has changed drastically for small credit unions. Get straightforward advice on how to lead change – plus a free download that will help reshape what is possible with your team.