The Fallacious Brand Philosophy

Light heart photography in the dark

I don’t pretend to be as eloquent a writer as the late George Carlin, but as someone who is in the credit union branding space, I’m certainly mindful of his “Advertising Lullaby.” If you’ve never heard it, it is incredibly witty bit about advertising speak – just note it gets a bit raunchy in the […]

1 must-implement strategy for 2021

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The decorations have been packed away. The leftovers are gone. All that is left of Christmas 2020 are the memories… and the credit card statements rolling into mailboxes one by one. According to a pre-holiday survey by CreditCards.com more than half of cardholders who already carry credit card debt (57%) said they would add to […]

Three-Legged Credit Union Marketing Race

business people participating in a three legged race

Commerce, business, the stock market and free trade were all built on our ability to sell things to each other. This is why the credit union marketing function is so incredibly important. Marketing teams work hard to drive leads to your credit union. Day after day, they convince people that your credit union is a […]

Take a Walk on Credit Unions’ Wild Side

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Credit union leaders, like Tiny Tim (millennials and younger, you can google this one), like to tiptoe through the tulips. We say fluffy things and regurgitate the generic credit union talking points, but we fail to talk to people like, well, humans. We must allow ourselves to get real with them. Spewing a marketing message […]

Do We Need Small Credit Unions Anymore?

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The world has changed drastically for small credit unions. Get straightforward advice on how to lead change – plus a free download that will help reshape what is possible with your team.

Two Seconds To Sell

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“Why should I join your credit union?” Fair question. You probably have a laundry list of answers. Perhaps you lead with rate and service. Perhaps there is a specific niche you serve better than anyone else. Maybe you have a very unique product. All well and good, but do you know how to communicate your […]

Boost your Credit Union’s Marketing Message

fountain pen on paper

Do this 1 thing to boost your credit union’s marketing message Be concise. That’s it. Blog done. No, really: Could you persuade someone to join your credit union in 50 words or less? The average human attention span is just seconds. That’s how long you have to grab their attention. How about 35 words or […]

How To Start an Office War While Working Remotely

Pensive young modern woman working remotely from home

Give me an example of drama in your workplace, and I bet there’s a 90% chance we can trace that issue back to poor communication—or lack of communication entirely. Last week, I was meeting with a leader who shared an issue she was having with one of her team members. Summarizing her experience, this leader […]

Is Your Credit Union Holding Itself Accountable?

Black businesswoman addressing colleagues at a board meeting

“Where there is no accountability, there will also be no responsibility.” ― Sunday Adelaja Like any great sports team, a credit union team is only as strong as their least engaged teammate. The best teams in history have not had that one, singular all-star player but a collection of teammates who held each other accountable […]

Don’t Let 2020 Be a Year Your Credit Union Regrets

A glass bowl of popcorn and remote control in the background the TV works. Evening cozy watching a movie or TV series at home.

Even though we’re less than halfway through the first quarter of 2020, it’s a good time to start thinking about the opportunities that will present themselves to you throughout the rest of the year. But wait! How can you prepare for opportunities you know nothing about? Pause on that question. We’ll come back to it. […]