Can you convince someone to join your credit union in just two seconds?

hand grasping a stopwatch on a white background

“Why should I join your credit union?” Fair question. You probably have a laundry list of answers. Perhaps you lead with rate and service. Perhaps there is a specific niche you serve better than anyone else. Maybe you have a very unique product. All well and good, but do you know how to communicate your […]

Boost your Credit Union’s Marketing Message

fountain pen on paper

Do this 1 thing to boost your credit union’s marketing message Be concise. That’s it. Blog done. No, really: Could you persuade someone to join your credit union in 50 words or less? The average human attention span is just seconds. That’s how long you have to grab their attention. How about 35 words or […]

How To Start an Office War While Working Remotely

Pensive young modern woman working remotely from home

Give me an example of drama in your workplace, and I bet there’s a 90% chance we can trace that issue back to poor communication—or lack of communication entirely. Last week, I was meeting with a leader who shared an issue she was having with one of her team members. Summarizing her experience, this leader […]

Is Your Credit Union Holding Itself Accountable?

Black businesswoman addressing colleagues at a board meeting

“Where there is no accountability, there will also be no responsibility.” ― Sunday Adelaja Like any great sports team, a credit union team is only as strong as their least engaged teammate. The best teams in history have not had that one, singular all-star player but a collection of teammates who held each other accountable […]

Don’t Let 2020 Be a Year Your Credit Union Regrets

A glass bowl of popcorn and remote control in the background the TV works. Evening cozy watching a movie or TV series at home.

Even though we’re less than halfway through the first quarter of 2020, it’s a good time to start thinking about the opportunities that will present themselves to you throughout the rest of the year. But wait! How can you prepare for opportunities you know nothing about? Pause on that question. We’ll come back to it. […]

The Number of Fs Your Credit Union Makes

graded paper with a F circled and a pencil beside it

Count the Number of ‘Fs’ Your Credit Union Makes There’s evidence to suggest a cooling economy. Economists point to GDP growth that is limping at a slow pace. Even the Credit Union National Association is predicting “slower economic growth, more uncertainty and more consumer caution will slow credit union growth.” In CUNA’s third quarter report, […]

Should Credit Unions Take the Easy Way Out?

Boeing 737-800 landing to Haneda International Airport in Tokyo, Japan.

In many organizations, credit unions included, marketing is viewed as the primary driver of success or failure. Loans are down? Must be marketing. Bad reviews online? Blame marketing. Goals aren’t being met? You guessed it—marketing. Now, while marketing certainly plays a role, an organization’s success always relies on a variety of factors. Sure, marketing must […]

A Time to Reflect

Start Up Team Of Freelancers In The Office Planning

A Time to Reflect on 2019 The start of the year is a great time to evaluate what we accomplished in the past year and what we hope to achieve in the new year—or in the case of 2020, the new decade. As a participant in the Future Leaders of YMC program (FLY for short), […]

New Ways to Add Value for Your Membership

Image of a shocked young beautiful woman posing isolated over pink wall background play games by mobile phone.

I’m kind of an app freak. Well, really, I am a rebate, savings, make some money on the side app freak. I love them. My obsession began a few years ago when I was trying to do a “fun apps to help save you $$” newsletter article. I downloaded, tested them, hated some, loved others. […]

Do You Hear What I Hear

hand to an ear

“I Assume You Cannot Hear What I’m Saying” On Saturday mornings during the Christmas season, you can usually find me in my office streaming my favorite Christmas classics and whittling away at the last of my weekly to-do list. One of the items on my list involves doing some research on my clients’ competitors: banks, […]