Senior Project Manager

Sheridan Vance smiling and working on laptop

At Your Marketing Co., we believe if you care the best, you get the best. Caring for clients. Caring for coworkers. Caring for our business. And when we do this well, the results are engaging, empowering and transformative. The ideal candidate would have these qualities: Proactive – Confident, assertive and diplomatic, our best employees are problem […]

New Ways to Add Value for Your Membership

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I’m kind of an app freak. Well, really, I am a rebate, savings, make some money on the side app freak. I love them. My obsession began a few years ago when I was trying to do a “fun apps to help save you $$” newsletter article. I downloaded, tested them, hated some, loved others. […]

5 Cents

Best friends taking selfie at city tour trip - Happy friendship

Put in my…5 cents…? What the what? It used to be 2 cents. When did inflation start affecting sayings? I am certainly more than willing to put in my 2, 5 or even 25 cents – not sure if my opinion is worth that but I’d throw some change in to give my say. Honestly, […]

I Hate Asking for Help

Help spelled out in matches

I hate asking for help.I believe manuals are for dummies.I believe in the sink or swim.I believe in the figure it out.I do not listen to directions well. I listen halfway and then think I got the gist of it.I do not take maps. I think I have a photographic memory. Utah. It’s gorgeous. Mountains […]

Being Relevant Among The Noise

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Speaker: Audra Wilder 0-90 minutes Let’s face it. Data is OVERWHELMING! What pieces do you REALLY need to reach your member, your goal, or drive behavior? In this session, we’ll talk about using data and targeting already in your credit union’s environment (core, online and more) to reach your members with specific, relevant messaging that […]

Using Online Video for Sales & Lead Generation

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Speaker: Frank Allgood 60 MinutesPeople do business with people – not companies. YouTube has become the world’s second largest search engine behind Google. Short format videos give organizations the closest thing to talking to someone face-to-face. In addition to product promotions, forward thinking credit unions are using video to convey culture, personality and expertise. Key […]

How To Grow Your Organization

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90 minutes
This interactive session will take you down memory lane, using some of your favorite childhood stories to show just how easy obstacles can be overcome to achieve growth in your organization. This mini-planning session will have attendees working together to uncover solutions to the obstacles holding their organizations back from growth and success.

Marketing for Queen Bees & Wannabees

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One-Day
This is a one-day workshop focused on helping community financial institutions succeed at finding value propositions, identifying ideal members, and how to reach and retain those ideal members. Attendees will also learn how to do marketing and website audits, and participate in individual and group exercises. Best practices discussions will show concrete strategies and tactics that can be implemented right away. Plus, you’ll learn why you want to be a Queen Bee, and not a Wannabee.

I Am Not the Best Mom, but a Mom with Purpose

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I am not the best mom. I’m a good mom and a strong mom. I’m a take-no-shit kind of mom. I say things – inappropriate things, snarky things, tongue-in-cheek kinds of things. I go in my own direction in life. At times perhaps not the right direction, but it’s always with a purpose, nonetheless. But […]

Intrusions

Man with back turned wearing headphones

I was on American Airlines today – great plane. The best in a longtime – I was flying out of Hartford and not New Haven or Westchester – not knocking those airports but this was a nice plane – and on time. On my way to Greenville to hang with #teamymc. Best seats ever, pleather, […]