A Time to Reflect

Start Up Team Of Freelancers In The Office Planning

A Time to Reflect on 2019 The start of the year is a great time to evaluate what we accomplished in the past year and what we hope to achieve in the new year—or in the case of 2020, the new decade. As a participant in the Future Leaders of YMC program (FLY for short), […]

Who Are You Talking To?

Welcome door mat

Are you more George Michael or Lady Gaga? Maybe Rolling Stones or Blake Shelton? These can be fun questions to answer, but at the end of the day, it doesn’t matter who you are most similar to. It matters who your members most relate to.Your language and your imagery define your brand. The persona of […]

What Is a Leader?

Business woman giving presentation

What is a leader? The answer is simple. Everyone is a leader. The real question becomes: how good of a leader are you? I was selected for the Future Leaders of YMC in January. Being a boutique agency, we are fortunate to be nimble and provide opportunities for participants to create and execute their concepts […]

4 Inspiring Financial Institution Rebrands

Professionals shaking hands

We know credit unions historically have a better net promoter score than banks. We also know that trust in the financial services sector is at its highest level, according to the 2019 Edelman Trust Barometer. And yet, at only 57% among the general population, it remains the least-trusted sector. How does a credit union break away from […]

Does Your Credit Union Have Grit?

kids in dirt

Grit is essential for survival. Life gives us challenges and we face most of them when we feel the least capable of handling them. I recently joined toastmasters and during the icebreaker of my first speech, I detailed my talent for being a klutz. It was in that moment I recognized that the story I […]

Intentionality Starts with Breathing

Three simple words, three simple actions, one game changer. I recently read the book “Pause Breathe Smile” by Gary Gach. The core focus of the book deals with intentionality. To stop and focus, even just for a moment, on your breathing. It sounds simple enough but in the crazy world of notifications and their accompanying […]