Digital Must-Dos: 3 End of Year Essential Digital Marketing Tasks for Your Credit Union

Digital Must-Dos: 3 End of Year Essential Digital Marketing Tasks for Your Credit Union Digital Must-Dos: 3 End of Year Essential Digital Marketing Tasks for Your Credit Union As the year draws to a close, credit unions have a prime opportunity to assess their digital marketing strategies and make necessary adjustments for the upcoming year. […]

Unleashing the Power of AI and Digital Marketing to Supercharge Credit Union Membership Growth

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In today’s digital age, credit unions face stiff competition in attracting and retaining members. The key to thriving in this environment is harnessing the potential of Artificial Intelligence (AI) and digital marketing strategies. By combining the strength of AI-driven insights with targeted digital marketing campaigns, credit unions can not only expand their member base but […]

Putting Your Best Foot Forward: Optimizing Email in 2023

Email marketing is still one of the most effective ways to reach your target audience when it comes to effective credit union marketing. In fact, according to a study by HubSpot, email marketing has an average ROI of $38 for every $1 spent. But in order to be successful, you need to keep up with […]

Mastering Social Media Analytics: Unleashing the Power of Above-Average Data

I recently had the pleasure of presenting some pretty impressive numbers to the marketing strategist team about our client credit union social media marketing. A few things that stood out in my discovery. If you take a look at the slide below you will see that YMC’s client credit union social media results are leaps […]

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Alex VanHaasteren

Senior Web Developer

Alex is YMC’s Senior Web Developer and, as the title suggests, she is an absolute pro! While she initially started in graphic design – working long and hard to expertly bring concepts to life – she also felt drawn to technology and applying her natural ability to problem solve. Web Development proved the perfect blend of her creative passion and technical savvy.

When Alex is out with friends – including her YMC colleagues – she’s up for Greek cuisine or some good pulled pork BBQ washed down with Diet Coke. Or an Old Fashioned, if the occasion demands. Someday, she hopes to go to Africa on a safari. Hopefully she’ll see a giraffe in the wild, because – as she’s pointed out – its neck is too short to reach the ground!

When she isn’t jamming out to T-Swift, she’s happy to impart some marketing words of wisdom, “Aim to create something unforgettable.” For day-to-day inspiration, she would remind you of two fundamental truths: You decide your happiness, and Ice cream is its own food group—not just a dessert.

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