Finding his creative voice (literally) behind the mic as a radio DJ in Upstate New York, Bo McDonald used his unique view on the financial world to create the go-to firm for community financial institutions looking to venture outside their comfort zones. Through a process of trial and error, Bo founded Your Marketing Co just over a decade ago and has enjoyed continued growth since then. His past ten plus years at YMC have been defined by industry-disrupting ideas, a whole lot of laughs, and a creative boom in credit union marketing.
A dedicated leader and student of office culture, Bo has created a unique environment at YMC that focuses on interdepartmental connections and advancement. He introduced the Future Leaders of YMC (FLY) program in 2017, a program that trains people within the company in business leadership, project management, and individual growth.
When he’s not in Greenville, Bo can be found basking in the bayou vibes at his spiritual home in Louisiana. A YMC Fanatic though and through, you just might catch this bearded beauty around your town rocking YMC branded glasses, a teal blazer, and orange alligator shoes. You can’t miss him, and you won’t want to.
My favorite word is: kerfuffle
I would survive ______ days stranded in the wild: zero
On the weekends, you’ll find me: at Jackson Square in New Orleans
My favorite book is: A Confederacy of Dunces
My pet peeve is: food noises