Relationships
Here’s an interesting question. What is one of the longest, if not the longest, relationships a person will experience in their life? Here’s a hint – it’s not a marriage. In fact, it may not even be friendship. It’s a person’s relationship with their bank, and primarily, their checking account. It’s true! Just think of […]
Where Will New Members Learn About Your Credit Union?
So, where do you think you should be fishing when it comes to finding new members? Social media. It’s not my opinion. It’s a fact based on a study from GWI that found that 31% of social media users in the US in Q1 2020 said they typically find out about new brands/products via ads on social […]
Big Banks and Fintechs are Fighting it Out. What About Credit Unions?
A recent Forbes article titled, “The checking account war is over: The fintechs have won” certainly caught my attention. Of course, once I clicked and saw the author was Ron Shevlin I shouldn’t have been surprised. Shevlin quickly pointed out the success of Chime, PayPal and Square in mega growth and the decline of the big banks […]
Putting Your Best Foot Forward: Optimizing Email in 2023
Email marketing is still one of the most effective ways to reach your target audience when it comes to effective credit union marketing. In fact, according to a study by HubSpot, email marketing has an average ROI of $38 for every $1 spent. But in order to be successful, you need to keep up with […]
3 Tips to Get the Most out of Your Credit Union Strategic Plan
As we enter the time when we start looking ahead to the next year, your credit union strategic plan might be complete, or you plan to work on it very soon. Regardless, you want it to be more than a dusty document on the shelf or a forgotten file in your digital folder. Having gaining perspective from […]
