What’s With All the ‘Why’ Talk?

Start With Why book with a camera lens on it

You and 55 million others have seen Simon Sinek’s TED Talk, “How great leaders inspire action.” It’s an inspiring, captivating and straightforward 18-minute speech that links many successes of those who started with the question, “Why?” It’s a smart framework for how organizations can be built.  “People don’t buy what you do. They buy why […]