Who Are You Talking To?
Are you more George Michael or Lady Gaga? Maybe Rolling Stones or Blake Shelton? These can be fun questions to answer, but at the end of the day, it doesn’t matter who you are most similar to. It matters who your members most relate to.Your language and your imagery define your brand. The persona of […]
Your Credit Union’s Cinderella Story
Your Credit Union’s Cinderella Story I play in a tennis league where last season I went 4-1, and this season I’ve started out 2-0. I got a backhanded compliment once (no pun intended) that I was the “largest gazelle” they had ever played. Well… I am a man of “larger carriage” and I can cover […]