At YMC, it’s not just about making things look pretty and establishing a brand. It’s about results. Marketing shouldn’t be an expense on your books. It should be an investment, and you should expect a return.
Below are just a few examples of how we have been able to help credit unions and community banks achieve results and success through marketing.
GAFCU started working with YMC in 2012. Since then, they have consistently had double digit loan growth every quarter, and LTS numbers above 90%. Net income continues to exceed others in the peer group with average loan yield above 8%.
Spartan FCU started working with YMC in March 2015. In only 3 quarters, we assisted in turning loan growth, membership growth, and net income from negative to positive.
Inspire FCU decided to outsource their marketing to YMC in the summer of 2015. Together with the AVP of Member Engagement and other key leadership team members, growth for this credit union far exceeded others in their peer group.
In 2016, Power Financial Credit Union outsourced all marketing to YMC. One major goal we met and exeeded was 500 new credit cards in six months. With YMC, their membrship grew for the first time since 2013.