It’s been the same-old, same-old for years, and now you’re itching to change your website. Well… as Dr. Brubaker once said, “When something itches, my dear sir, the natural tendency is to scratch.”
The “seven-year itch,” so named in the eponymous 1955 romantic comedy featuring Dr. Brubaker, is the notion of unfavorable conditions over a period of time. Perhaps your credit union or bank’s website is stale or your messaging isn’t yielding the same results.
Truth be told, in the website development arena, it’s more like the three-year itch. Technology is advancing at such a rapid rate. Every day we are “Googling” long tail keywords in search of answers to our questions. And if we don’t find what we are looking for we immediately click off. And this isn’t just about actual answers. Perceptual answers – copy, images and design – cloud our judgement.
Responsive design allows your website to be viewed on any platform, whether it is a desktop computer, tablet or mobile device. The user experience adjusts and adapts to the display. With responsive design, you can keep more people engaged with your website.
When designing your website, consider easy-to-understand modules. Think of each module on your website like a billboard. How can you capture the user’s attention with just a few words? Think about the needs of your audience. Too often we push products or service when we should be considering what people feel (or what people want to feel).
It goes without saying that a picture is worth a thousand words. You should have imagery that reflects you and doesn’t scream “stock photography.” However, quite often we neglect to consider the importance of SEO-rich website copy.
Great copy helps tell a story – one that people want to read and want to relate to. At the same time, the copy should have the right amount of keyword density for search engines. Your copy should never come across as robotic. There is a true art in providing compelling copy that is concise and consistent with the right keywords to make your site crawl-worthy with the Google bots.
Finally, before you launch a new website, you must also keep in mind your old site. Chances are, you’ve been building links for the past 3+ years with your current site, and you don’t want those links to be active with your old design nor do you want them to default (404). Before you launch your new website, scan it for 404 defaults and be sure to turn all your 404 pages into 301s, which redirect to new copy on your new site.
Need a new website? Uncommn, a subsidiary of Your Marketing Co., is devoted to the building of custom websites for credit unions and community banks. Ready to deepen your connection with members, stakeholders and prospects? Visit getuncommn.com.
Frank Allgood has more than 17 years of experience in every facet of public information and marketing communications. As Relationships & Results Leader for Your Marketing Co., he is responsible for strategic brand experiences and marketing initiatives for credit unions and community banks across the country. For branding or rebranding projects, call 864.326.8740 or email firstname.lastname@example.org.