Thinking of adding online video to your digital marketing strategy? We’ve got the stats from YouTube to back up your plan, especially if you’re thinking of making the change from a traditional TV media buy to online video.
New stats released by video giant YouTube proves people care about their favorite shows—not where they show up. On TV screens or on devices, they’ll watch endless quantities of quality content. Straight from Brandcast, YouTube’s NewFronts event, here are three trends we’re seeing in our research that show how much people are blurring the lines between TV and online video.
1 YouTube Data, U.S., 2015 vs. 2016. List of TV channels supplied by Nielsen.
2 YouTube Data, Global, Jan. 2017 vs. Jan. 2016.
3 YouTube Data, U.S., 2013 vs. 2016.
4 YouTube Data, Global, Dec. 31, 2015 and 2016.
5 Google-commissioned Nielsen study. Average daily prime-time audience, aged 18-49, for YouTube Mobile, Nielsen Mobile Panel. All individual cable and broadcast networks during prime time, reach of 18+ (live + 7, one-minute qualifier), TV only, Sept. 2016.
6 YouTube Extra Reach Meta-analysis, including YouTube Internal Data and Nielsen cross-screen panel data for 653 TV campaigns between Jul. 2015 and June 2016 with above 600 quarterly GRPs among persons aged 18-49 in U.S. Analysis identified campaigns that would have benefited from combining Google Preferred (targeting 18-49-y-o) and TV while holding cost constant and optimizing for reach.