According to new research from Trackmaven, many marketers feel like it’s getting easier to prove their marketing is successful. However, only a quarter of marketers would call their ROI tracking “very successful” in their ability to demonstrate the value of their marketing internally. The main challenge? Attributing social media and content marketing efforts to revenue results, or in the case of credit unions and community banks, loan growth.
Past research in this area has shown that social media and content marketing are the most difficult efforts to measure for ROI. In fact, only 1 in 5 marketers are able to demonstrate the impact of social media quantitatively.
How do you measure up to your peers? When it comes to reporting and analytics, those surveyed estimated spending about one-fourth of their time collecting, organizing and analyzing marketing data, with most of their time spent on producing and planning their content and campaign creative. Most marketers in this survey report results to their leaders on a monthly basis (46%), 28% report weekly, and (gasp!) 3% provide daily reports.
The marketers who feel most successful with their social media and content marketing efforts suggested setting specific goals, and tracking them. It seems like a no brainer, but many marketers get tied up with other projects and forget to cover those basic steps.
If you’re struggling with digital marketing or making a success of your social media efforts, give us a call at 864-908-9291 or email me at firstname.lastname@example.org. Our digital team, led by Marne Franklin, can help you establish goals, track your results and show your leaders the positive ROI you’ve been wanting to show them!