How to be Top Dog (or What I Learned from Go with Mom to Work Day)
by Carl Brent Franklin, age 1 (that’s 7 in people years)
Mom brought me to work with her on Friday. I guess she needed my help with something. There was a lot going on and lots of people and smells and even some other dogs!
To be helpful, I decided to put together a list of some things I learned that credit unions can put to good use:
Try new things: I don’t have a lot of marketing experience. I also don’t have a lot of experience getting up in the morning and going into work but I did it. Once there, I sat in on a meeting where mom and the digital team discussed the options for new marketing opportunities for a client. It’s important to be willing to push forward with new tactics and ideas.
It’s important the team has the same vision: What’s important to your organization in the short and long term? Does everyone have the same understanding of your strategy? If five people on your team were asked to describe your membership and your goals, would there by five wildly different answers or one cohesive message?
Get a different perspective: I am the alpha dog in my house. My two brothers know that I’m the leader. I’m going to go through the door first and sit closest to mom on the couch. At the office, Ruby claimed her spot as the “top dog”. It was interesting to put myself in a position I wasn’t used to. It got me thinking that credit unions could benefit from really putting themselves in the shoes of their members and potential members. Rather than trying to figure out how to “sell” a product or service to a member, instead analyze the lifestyle and needs of the member and figure out which product provides the best solution to that need.
Take a break (Naps are important)
Getting out of your comfort zone can be key to finding new paths to success. In marketing – or any field – the willingness to experiment with strategy and execution can have big payoffs. Like treats!
Carl Franklin is a dog and doesn't have an email address. His mom does, though. You can get in touch with her at firstname.lastname@example.org.