A new brand was what home décor retailer At Home thought would propel them out of their rut of failure. After spending more than $20 million on a new name, a new logo, and new store layouts in 2014, they realized that wasn’t all they needed. “We had jaded workers who’d been with the old regime,” Valerie Davisson, Chief People Officer of At Home noted in a recent interview. It was so bad, that they were turning over their frontline staff four times a year.
Several years later, At Home is a different company. Sales are up, and there’s more consistency among the frontline staff. So what changed, besides the name and look? They started investing in their employees. They ditched the corny outdated training videos and implemented a personalized gamified learning app. At Home staff can now spend 10 minutes every shift learning about everything from new product lines to how to spot counterfeit money.
If you have a younger staff than you did a few years ago, listen up. 93 percent of Millennials crave learning opportunities, but only 39 percent say they’ve had a chance to learn something that will help them do their job better in the past 30 days. There’s one more thing you should know: 87 percent of those Millennials surveyed look at the potential to grow (not be promoted) as an important factor in their job search. That’s more than either Gen Xers and Boomers!
While your bank or credit union may not have the budget of At Home, the good news is that the same resource that they use is available to you. In fact, there are several new high tech training tools that are affordable and within reach of any bank or credit union who sees the value in investing in their team.
Axonify: This is the learning app that At Home implemented. Axonify reports that through their research most employees aren’t unable to retain all of the info that’s thrown at the at once during their one and done onboarding. Axonify provides a steady drip of information a few minutes at a time via kiosk, computer, or even the employees smartphone.
Degreed: A gamification platform that allows employees to add any type of learning opportunities (articles, videos, etc) to their user profile.
Udemy: Used by companies like Lyft, PayPal and Century21, Udemy is a curated collection of 2,000 (give or take) videos on a variety of topics (from customer service, to web development, to accounting and more.)
If you’re investing in marketing but not in your team, you’re wasting a lot of money. The money that you are paying marketers to deliver people to you is wasted when your team members can’t answer questions in a timely fashion. Start investing in your team, and watch the results follow.