It happened innocently enough. I was at the airport with my husband. He was playing a game on his phone while I did some work. I was putting together some social media posts for clients when I started a post with ICYMI. He looked at me like I was a bit crazy and asked “WHAT does that mean?!?”
The most avid users of the main social platforms know that means “in case you missed it” and is often used to post content that happened in the past or something newsworthy that has gotten a lot of buzz but you may not have heard about yet. So, for fun, we started talking about the acronyms used in social media (yes, being married to me is a digital laugh a minute). There are the fairly well known like TBT (Throw Back Thursday) and TIA (thanks in advance), but did you know there are hundreds of “official” acronyms used on Facebook, Twitter, Reddit, etc?
While I may think I am extremely well connected to the social media world and on top of all the latest trends, I’ll admit, AHFY in a post would throw me for a total loop. While the sentiment of ‘always here for you’ is a nice one, doesn’t it have more impact and ring a little more true if you, I don’t know, actually take the time to be here for me enough to actually write out full words?
It’s important for all of us to find the balance between brevity and sincerity. You don’t need to write out “Flashback Friday” when the majority of users will understand what FBF means. But don’t get too wrapped up in using every abbreviation or acronym out there or your credit union’s posts may start requiring a decoder ring.