“It's ironic, butterflies get all the attention; but moths – they spin silk, they're stronger, they're faster.”
If you didn’t know, I’m quoting a television show that ended seven years ago. Yes, I admit it, I’m a LOSTie. I watch all 118 episodes at least once a year. I long for the day where I may attend the LOST Convention held in Hawaii.
Earlier this month, our friend and host of The Strategic Hotbox, Brandi Stankovic, spoke at our YMC Family Event. During her presentation she taught our clients how to “learn, love and kickass,” – and she also gave props to my favorite TV show. Hey, great minds think alike!
She also gave a remarkable statistic: 48% of organizations in the United States could not – due to lack of skills – find a viable internal candidate if they had to replace the CEO right now.
Many credit union and community bank CEOs are focused on financial performance in part, if not wholly, because their compensation is tied to it. Cutting costs, seeking mergers and growing assets are top priorities. While they may believe in the purpose or social philosophy of their institutions, they don’t have the desirable attitude. Core beliefs are not being applied; if they were, there would be more passing of the torch internally (people helping people, right?).
This brings me back to the butterfly and the moth. In the first season, John Locke offers advice to Charlie Pace, a recovering drug addict struggling for a heroin fix.
“You see this little hole? This moth's just about to emerge,” Locke explained. “It's in there right now, struggling. It's digging its way through the thick hide of the cocoon. Now, I could help it, take my knife, gently widen the opening, and the moth would be free. But it would be too weak to survive. The struggle is nature's way of strengthening it.”
If you only fidget with strategic planning, branding and your culture, your successor will never be ready. Don’t half ass it. Kick ass!
Does a “cocoon” even exist within your organization? How are you strengthening your senior leaders? The cocoon is no resting place for the moth. There’s a lot of activity going on inside. What’s going on inside your credit union or community bank?
It’s something both Brandi Stankovic and YMC push our clients to do every day: Put a plan in place and act. If you’re not living your brand – your culture – why should you expect any different from your team?
Work your team. Challenge your team. Protect your team.
Frank Allgood has more than 15 years of experience in every facet of public information and marketing communications. As Relationships & Results Leader for Your Marketing Co., he is responsible for strategic brand experiences and marketing initiatives for credit unions and community banks across the country. For branding or rebranding projects, call 864.326.8740 or email firstname.lastname@example.org.