Thanks to Facebook, Instagram, Twitter, Snapchat, YouTube and every other social media platform out there, many people (millennials in particular) have completely bought into the idea that all their thoughts are worth sharing and that the world will respond. Many have even taken that belief to the next level by starting a blog. But is it true? Does every idea, belief and opinion deserve an audience?
I’m all for generating new content but after a while, I realized that not everyone is going to be the next top fashion blogger or the acclaimed food critic telling you to skip the hamburger at that hot new restaurant. Every blogger has to find their own voice and, honestly, it seems as if a lot of those voices are being echoed.
When starting a new blog or a new post on an existing blog, it is important to ask yourself a series of questions. What makes my POV unique? How do I approach my audience from an intriguing angle? Who can I work with to help me generate my goal? As a reformed blogger myself, I understand just how difficult the process is – my readers couldn’t care less about my recipe for 3-point Weight Watchers chili or my kickin’ new exercise gear if the message is sloppy and overdone.
There were some awesome like-minded people who gave me incredible advice about differentiating my blog’s message, and diligent blogger that I am, I’m going to pass them on to you now:
You ain’t special
In the words of the great philosopher Kendrick Lamar, “Sit down, be humble!” Your message isn’t the cure for cancer. One thing I can say is that originality is everything! They all speak about the same issues but the message is always on a different level.
No one wants to look at ugly
No one likes grainy pictures, food on paper plates, or the same picture being circulated again and again. When rapper 2 Chainz (my hero) released his newest album Trap House, he created a “VR Experience” of the album cover with a pink house, impala, and stove for “whipping the work” to not only tell fans that the album was coming but also to celebrate his ode to Atlanta for the people of Atlanta. The first time that this display was posted on Instagram, it was cool and cutting edge, but, after the 15th time, it became boring and mundane. If your counterpart is doing it and you can’t do it better, don’t do it all!
Keep the content comin’
Don’t ditch your public. Even if your blog only generates two readers, those two know two more people and…you know the deal. That means that at any point you can generate more followers and increase your message. Make what you say worth sharing.
How does this work in the world of financial institutions and member experience? Exactly the same way. The audience is the audience whether they’re in it for this season’s kicks or the best deal on their auto loan. Grab their attention with something worth seeing and you just might keep their interest with a message worth reading.