Anyone remember Geocities, Lycos, Netscape, Excite? All of these ’90s-born brands are still operating, although in much different capacities. We also know that many credit unions and community banks have websites that harken back to the age of teen heartthrob Jonathan Taylor Thomas.
Those looping psychedelic animated gifs, repeated pattern backgrounds and hit counters that were all the rage are archaic by today’s standards. For most prospects, they scream security breach. The look and feel of your website can turn off your customers/members and prospects from banking with you.
A website needs to be simple, clean and digestible. Turns out there are two simple cures to drastically improving your website:
Cut the Clutter
"There's a place for everything, and everything has its place."
Modern audiences are intrigued by simple websites. Make your website easy to navigate. Does your copy come across as salesy, pushy or even robotic? Give your copy some emotion.
You know the saying, “A picture is worth 1,000 words”? We are all visual people. Clean up the piles of paragraphs. If you feel the need to fill space, use pictures or even video to tell your story.
Your images should have a human touch. They should evoke emotional appeal. Studies have shown eye candy will lead your audience to read more of your corresponding copy.
A website should be accessible from everywhere and anywhere. Responsive websites easily transition from desktop to mobile devices. Hamburger bars and other mobile elements are used to clean up the site for easy navigation.
According to SimilarWeb, mobile devices have now surpassed desktop traffic 55.79% to 44.21%, respectively. While mobile drives more traffic worldwide, desktop still wins for site engagement. Both platforms remain important, which makes mobile responsiveness so critical. And if you are looking to score in Google’s organic search rankings, the granddaddy of all search engines is putting a greater emphasis on their crawl of mobile sites.
If you work at one of these credit unions or community banks that has been slow to pull the trigger on a new website because you remember 1990s pricing, websites are much more affordable today. You can get a website that reflects your brands and speaks to what people care about most with relevant content and easy navigation all within a new visual design.
Katie Samuels is a Junior Graphic Designer at Your Marketing Co. Bringing ideas to life in a visually compelling and on-brand way, she works with credit unions and community banks across the country.