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Always be learning. The moment we think we know it all is the minute we know nothing. Recently, I had the opportunity to attend an event in Atlanta for the marketing agency industry and got…
When a credit union leader says they want to do a short run on a campaign, my initial response is, “Are we swimming or treading water?” Unfortunately, too many credit unions are only looking to…
Tradition says that strategy starts with your SWOT analysis. What are the Strengths, Weaknesses, Opportunities, and Threats to your credit union strategy? The longer you have used the SWOT analysis as the basis for your…
Do you need pretty things, or do you need to meet your goals? In essence, do you need thinkers or doers? Do you need strategy or execution? Or do you need both? You need strategic…
Is your team brimming with excitement, engagement, and fervor for their roles? Distractions, interruptions, and inefficient workflows can hinder even the most exceptional credit union teams. Surprisingly, we’re quick to turn to perks and incentives…
“What is the throat punch?” That is the first question I always ask my team as we’re working on a creative brief for a client. First, you’re likely wondering, “What in the world is a…
Let’s get real: You’ve hired people at your credit union that didn’t work out. Some were never the right fit, while others lost something over time. I’m reminded of when one of our credit unions…
Oh, the frustration! An increased budget. An innovative strategy. Hopeful execution. And then… nothing. Sometimes, it results in denial, and other times, it results in doubling down on the failing strategy, hoping a little more elbow…
Loan demand was strong last year. Deposits were elusive. But that’s not news to you. That was the overall story for most credit unions in 2023. For more than 10 years, we have collected and…